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Agency Network: 
Published/Aired: 
April 2012
University of San Francisco:  Moral Compass

Description

Print advertisement created by Hub, United States for University of San Francisco, within the category: Education.

Advertising Agency: Hub Strategy, USA
Creative Director / Design: Peter Judd
Creative Director / Copywriter: DJ O'Neil
Director of Account Management: Annalyn Duke
Account Coordinator: Meghan Raab
Photographer: Jason Rothman
Producer: Michael Blair
Copywriters: Leona Frye, Jason Siciliano
Lead Designer: Paul Kagiwada
Mechanical Artist: Mike Ornellas
Flash Designer: Armand Tam
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salil.sharma's picture

NOTHING NEW FOR US
OLD & BORING CONCEPT
THIS CAMPAIGN CAN'T WORK

salil.sharma
Activity Score 2541
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Roger Keynes's picture

That's why we have Wikileaks.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Wordfruit's picture

I'm not convinced that universities teach morality, whatever statements they make about it.

And I'm not convinced that people believe they do.

This copy doesn't convince me otherwise.

So this copy I don't think rings true.

Wordfruit
Activity Score 1023
kleenex's picture

boring, weak, not special.

kleenex
Activity Score 58667
Web Designer/Developer
duffymacgee's picture

My favorite of the five. But you have to know that USF is a Jesuit school in San Francisco to get it.

All in all, it's a campaign that's not good or bad, it just kind of is.

duffymacgee
Activity Score 17
marvinn's picture

Maybe it's time for a change to stop being so skeptical and start believing in a better morality. Universities have the duty to teach about that and if we want to hope for a better future have the duty to learn and pass along the morality.

marvinn
Activity Score 3
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