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Clock

Campaign
Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Saatchi & Saatchi, Belgium for University of Gent, within the category: Education.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Ilse Pierard
Copywriter: Raf de Smet
Photographers: Michael Meyersfeld, Evert Thiry, Kris van Beek
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Highest Rated

KJP's picture

stupid

KJP
Activity Score 44
Copywriter
Have Heart's picture

Don't like the earth&apple-motives. The rest are pretty strong.

Have Heart
Activity Score 922
Art Director
de_martin's picture

call me stupid, but I don't get it!

de_martin
Activity Score 71
Valcke Bowling Service |

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

LimitedTimeOffer's picture

The clock has 13 hours shown. Presumably they are suggesting their university produces the kind of out-of-the-box thinking that might lead someone to change the way we measure time. I can't forsee any possible reason 13 hours would be a good idea, but hey, that's not really the point ;)

LimitedTimeOffer
Activity Score 200
Advertising Agency
KJP's picture

stupid

KJP
Activity Score 44
Copywriter
campass's picture

look at the wall clock!

campass
Activity Score 120
Cooxie's picture

3 photographers for that???

Cooxie
Activity Score 124
Art Director
Pogi5's picture

lolroflcopteromgwtfbbq!11!!!111!11

Pogi5
Activity Score 253
Art Director at Vancouver, BC
Jumo's picture

one for the clock, one for the davit, one for the wall (one for the thirteen ?)…

— Jumo

Jumo
Activity Score 592
Art Director |

Jumo

TrainRunner's picture

different photographers for the different ads.

TrainRunner
Activity Score 225
Art Director
Jet Lee's picture

I think it'd have been nicer if they redesigned the numbers' positions on the clock. (13numbers distributed equally around the clock).
That way it really looks like the 13hours-mode is really the normal time standard being practiced. At the moment it looks forced how they just photo-shoved in the 13 in between the 12 and 1. It's kinda messy in the first quarter zone. :)

Nice thinking by the way.

Jet Lee
Activity Score 127
Art Director at BBDO Singapore
Cron187's picture

Marty: Why don't you just make ten louder and make ten be the top number and make that a little louder?
Nigel: [pause] These go to eleven.

Cron187
Activity Score 553
Copywriter
simon.gross's picture

Derek: I mean, people should be envying us, you know.
David: I envy us.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
mlapoint's picture

thirteen hours would still be 1440 minutes or 55.38461538462 minutes per hour. so i guess you have to shorten the hours to fit 13 in. or maybe if the earth rotation would slow down by one hour, or maybe.....

mlapoint
Activity Score 47
Art Director |

www.lapointdesign.com

vote4pedro's picture

for an ad about intelligence, this doesn't seem particularly smart to me.

vote4pedro
Activity Score 4601
Copywriter
Skymonio's picture

They want us to dare thinking... Well done ^^'

Skymonio
Davosk's picture

I don't see much thinking going on in these ads for thinking. Very lazy work.

Davosk
Activity Score 4813
Art Director
Guest commenter's picture

I can believe that you guys don't get the idea...
but in the end of the day the university is not for everyone

Guest commenter
judge's picture

Its a very good ad.Hatsssssss of to u buddy

judge
Activity Score 4
Creative Director
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