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Published/Aired: 
October 2010
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University of Colorado Hospital:  Cancer Hunter
University of Colorado Hospital Print Ad -  Cancer Hunter

Description

Brief: Showcase Dr. Dan Theodorescu, recently hired as the director of the University of Colorado Hospital’s (UCH) Cancer Center, in an interesting and compelling manner. Generate awareness around the fact the UCH Cancer Center is the Rocky Mountain region's only National Cancer Institute designated Comprehensive Cancer Center recognized for its commitment to research, clinical services, prevention and control.

Print advertisement created by Cactus, United States for University of Colorado Hospital, within the category: Health.

Caption

He's a world-class cancer hunter.

Advertising Agency: Cactus, Denver, USA
Creative Director: Norm Shearer

Art Director: Matt Chiabotti
Copywriter: Elliot Nordstrom
Photographer: Bryce Boyer
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Billoughsby's picture

Visually funny -- and for once that doesn't mean some silly Photoshop warp filter applied to the human anatomy, thank goodness. The attitude makes it ballsy for a health care industry ad. Successful retro tinge. Good stuff.

Billoughsby
Activity Score 5154
Art Director |

That's it.

vanderleun's picture

You're correct. First rate.

vanderleun
Activity Score 71
Licinio's picture

Striking and serene. I like

Licinio
Activity Score 3
Art Director
burcinistanbul's picture

I'm still thinking not to joke about health... I don't like that look in the eye...

burcinistanbul
Activity Score 46
Copywriter
Guest's picture

why did they choose a Romanian person? does it exist foreal?

Guest
Dzsoi's picture

I don't know if this approach works, but he shouldn't be smiling & looking that way. An expression of rock solid determination would have been better imho. He has to take this kind of hunting seriously...

Dzsoi
Activity Score 8603
Copywriter
krautland's picture

I used to think cactus only did mediocre work but this is actually quite interesting.

krautland
Activity Score 3212
Art Director at erm... no calls please.
Guest's picture

Pathetic and juvenile for a very serious degree and profession. This ad will win an award the day we find a cure for cancer.

Guest
Billoughsby's picture

Or before.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

i don't like it at all. idea or look

Guest
Billoughsby's picture

Well isn't that quotable.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

Funny you think everyone needs to agree with you.

Guest
Billoughsby's picture

No. In fact, I'm more interested in your opinion than you imagine. Wish you'd have offered some insight into why you don't like it. That would be interesting.

Cheers

Billoughsby
Activity Score 5154
Art Director |

That's it.

Roger Keynes's picture

Kudos to a brave medical client.
Love the classically ironic ad layout!

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

Brilliant copy and visual

Guest
vanderleun's picture

Great presentation. Great execution. And great celebration of a great human being.

vanderleun
Activity Score 71
rtbrain's picture

Bad taste. Cancer is not funny even in the darkest of back rooms.

rtbrain
Activity Score 29
Creative Director
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