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Education Without Interruption - Pilot

Campaign
Agency Network: 
Published/Aired: 
May 2018
United Way: Education Without Interruption - Pilot

Description

Studies show that every year, in Romania, 2/3 of underprivileged children interrupt school by the end of 8th grade, because they are put to work. Having the mission to help underprivileged children to continue their education, the non-profit international organization United Way asked Rusu+Bortun to create a PSA, in order to raise awareness about this problem. Coming from the insight that children who interrupt school have a much lower chance to recover and build a career, we came up with this idea: To interrupt school is to interrupt a career. Every child is a potential adult with a successful career. But children who drop out of school, even just for a while, will never fullfill their potential.

Print advertisement created by Rusu+Bortun, Romania for United Way, within the category: Public Interest, NGO.

Caption

To interrupt school is to interrupt a career.

Advertising Agency: Rusu+Bortun, Bucharest, Romania
Creative Director / Art Director / Illustrator: Bob Toma
Group Creative Director / Copywriter: Mihaela Neatu
Chief Creative Officer / Chief Executive Officer: Catalin Rusu
Client Service Director: Miruna Macsoda
Account Executive: Iulia Voinea
Illustrator: Bogdan Pop
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Highest Rated

Dzsoi's picture

Nice, although if you find job names which have different meanings after losing a letter, that would make the campaign even better, more clever, impactful.

Dzsoi
Activity Score 8609
Copywriter
kleenex's picture

I like the concept.

kleenex
Activity Score 58645
Web Designer/Developer
Dzsoi's picture

Nice, although if you find job names which have different meanings after losing a letter, that would make the campaign even better, more clever, impactful.

Dzsoi
Activity Score 8609
Copywriter
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