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Execution

Campaign
Agency Network: 
Published/Aired: 
December 2008
United Nations:  Execution

Description

Print advertisement created by McCann, Portugal for United Nations, within the category: Public Interest, NGO.

Caption

For many women in poor countries, pregnancy is a death sentence. Over half a million are condemned every year for lack of health care. The world leaders committed to reduce that number by 75%. Don’t let them forget.

Advertising Agency: McCann Erickson, Lisbon, Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: Federico Barbato
Copywriter: Márcio Martins
Photographer: Frederico Van Zeller, Krypton Photo
Post-Production: Rodrigo Lameiras, Krypton Photo
Planner: Pedro Pessanha
Producer: Nuno Calado
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Highest Rated

karan raghav's picture

not working

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

Boccioni's picture

Copy is to see and say.

Boccioni
Activity Score 149
Other at Art Director
TRICKY's picture

the cause moved me more than the ad itself

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Gualcor's picture

Looks like a saw or hostel scene...

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture

ta bonita pero con un estilo viejón

Guest
karan raghav's picture

not working

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

NastyJester's picture

I think it does the job nicely. Makes me aware of a very huge problem, that's for sure.

NastyJester
Activity Score 740
Copywriter
kai539's picture

just okay
showing some deadly consequences
seen some awareness campaign like these before

kai539
Activity Score 244
Nanyang Academy of Fine Arts
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