The Right Place for Traffic

Agency Network: 
Published/Aired: 
February 2019
UNI-RN: The Right Place for Traffic
UNI-RN Print Ad - The Right Place for Traffic

Description

This educational ad aims to educate drivers, so they don't drink and drive. Showing their respective places in the traffic, we surprise the reader by making the electricity pole the place for the drunk driver.

Print advertisement created by Executiva Propaganda, Brazil for UNI-RN, within the category: Education.

Caption

For Cyclists. For Pedestrians. For Drunk Drivers. Don’t Drink And Drive.

Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director: Gonzaga Neto
Art Director: Rafael Lauro
Copywriter: Gonzaga Neto
Illustrator: Rafael Lauro
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