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The Big Ones

Agency Network: 
Published/Aired: 
January 2015
UniPin:  The Big Ones
UniPin Print Ad -  The Big Ones

Description

Print advertisement created by Target McConnells, Ireland for UniPin, within the category: Office Equipment.

Caption

The big ones start with a UniPin.

Advertising Agency: Target McConnells, Dublin, Ireland
Creative Director / Art Director: Robert Boyle
Illustrator: Steve Doogan
Photographer: Liam Murphy
Retoucher: Walter MacLachlan / iCraft
Finished Art: Eamon Quigley
Account Director: Enda Kelly
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Highest Rated

kleenex's picture

Winner.

kleenex
Activity Score 58797
Web Designer/Developer
Arkadiusz's picture

The fineliner as part of the creative process (without it, it will not be the same) - I like it.

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Hany Nurahmawati's picture

Love the idea

Hany Nurahmawati
Activity Score 62
Marketing Manager at Fortune Indonesia
elmarianchi's picture

nice...

elmarianchi
Activity Score 1253
Copywriter |

it's OK to have an opinion

shmoobuster311's picture

I know the idea's been done before with Sharpie and stuff, but I think the execution is really solid, so much so that I don't mind that the ideas been used in other brands. I think the tagline could use a little work though. The idea's good but it reads a bit clunky to me.

shmoobuster311
Activity Score 244
Copywriter
El Yob's picture

shmoobuster311, please provide a link to the idea being used before for "sharpie and stuff" or it never happened.

El Yob
Activity Score 5
bayle.daniel's picture
bayle.daniel
Activity Score 2
El Yob's picture

The only similarity there, bayle.daniel, is that they made an advertisement. There is literally no conceptual crossover.

El Yob
Activity Score 5
damnson's picture

Not bad at all.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

Winner.

kleenex
Activity Score 58797
Web Designer/Developer
Ogilvi Himself's picture

interesting

Ogilvi Himself
Activity Score 477
Copywriter |

Молчать и слушать!

oalawadhi's picture

wow I like the finishing it's seem to me get from King Kong movie the pen shows as tower, the fast drawing, as slogan of the product it got compering together. also i like the idea of someone drawing in the park as the sunrising or setting, also the drawer always being creative but the i don't know if the product just using for drawing or something else. it was great idea so keep it up.

oalawadhi
Activity Score 34
ASU
lesliejianghua's picture

Bright idea

lesliejianghua
Activity Score 77
Art Director
Liviu's picture

I like it

Liviu
Activity Score 4401
SantiRojasR's picture

La idea fue de ellos? o de bic, no se.

SantiRojasR
Activity Score 2
grugee822's picture

Great idea....

grugee822
Activity Score 475
practical student |

pd

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