Currency, Mao

Campaign
Agency Network: 
Published/Aired: 
July 2009
Union Bank of India:  Currency, Mao

Description

Print advertisement created by Mudra, India for Union Bank of India, within the category: Finance.

Caption

Joint account

Advertising Agency: Mudra Communications, Mumbai, India
Chief Creative Officer: Bobby Pawar
Creative Director: Parag Shahane
Art Director: Kiran Parihar
Copywriter: RK Johnson
Illustrator: Sahebrao Hare
Account Supervisors: Dominic Savio
Retouching: Mangesh Kadam
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Highest Rated

puppiepoppy's picture

Dev Kumar,

You're full of crap...come on, those guys are all geared up for the award entries. Non of your crap will put a stop to these initiative.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

In1dmag's picture

well...good point
but that must be some chn guys getting angery...pathetic folk

In1dmag
Activity Score 78
gdkid2004's picture

actually, as a chn guy myself, i would like to see what result turn out to be. it would be hilarious if a good one.

gdkid2004
Activity Score 24

_______________________________
Design has to work, art doesn't.

Guest's picture

Seriously. Let's make a DEAL. Everyone in this website. Every art director, copywriter and every single creative director in the world: NO MORE BILL ADS! Ok? Deal?

Guest
Guest's picture

I'm almost sure two guys in a bill is new, but i have no doubt using bill is a resource seen as hell.

Guest
Guest's picture

gosh....terrible ads. what's the insight? Pure SCAM work!!!

Guest
she_kai's picture

according to the history,there`s no happy ending for Joint account

she_kai
Activity Score 221
Copywriter at TBWA
KESHAV's picture

idea is really good. But why logo is black and white? is there any reason

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
Guest's picture

Nice illustration, Nice Idea.

Guest
premc's picture

nice !
7/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

chamindarathnayake's picture

I like nice :)

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

gdkid2004's picture

does anyone even know who the other person is? SHE is Mao's ex-wife and was very a very "bad" political figure in history.

Join account with Mao and her would be a disaster. Who's doing the research in this project? is this the bank wanting to promote?

gdkid2004
Activity Score 24

_______________________________
Design has to work, art doesn't.

Guest's picture

like it. great.

Guest
Guest's picture

one more thing: yes, bills have been so much used. but I think ads are quite like fashion: some things always come around again. you just have to use them in a new way.

Guest
Guest's picture

joint account....hmmm are ads really done for a very basic banking feature like this?

Guest
Guest's picture

i‘m Chinese,i haven't angery
it's funny (*^__^*)

Guest
Guest's picture

(*^__^*) 我喜欢

Guest
Guest's picture

Can u translate this in english pls.

Guest
Guest's picture

good idea, bad research!

Guest
Guest's picture

wow! so funny!
the designer is a talent~!
btw,I'm a Chinese.

Guest
Dev Kumar's picture

The Chinese commentator, gdkid2004 is asking if the makers of this ad knew who the woman beside Mao was? He's sure that a joint account operated by the infamous commie couple would have been a disaster as it indeed was, in other spheres of life in China under this genocidal tyrant. Apparently gdkid2004 is a dissident and probably a democrat at heart. A commie crook won't talk like that. However, for us here in India, what is appalling is the utter insensitivity of Mudra, the agency, in making an ad depicting a monster like Mao in the same parameter with Mahatma Gandhi and Abraham Lincoln, 2 individuals who are just the opposite of Mao. But more shocking is the decision of the client, Union Bank of India, a PSU bank, to approve this provocative ad. Do these bankers know that the country's most numerous and most dangerous terrorists, the Maoists, swear by this monster, Mao? Sure, one Dev Kumar objecting to such provocative and insensitive work won't make any difference but if the government gets into the act, you'll immediately fall in line.

Dev Kumar
Activity Score 834
Copywriter at Mumbai
puppiepoppy's picture

Dev Kumar,

You're full of crap...come on, those guys are all geared up for the award entries. Non of your crap will put a stop to these initiative.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

Guest's picture

just funny

Guest
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