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Trap

Campaign
Agency Network: 
Published/Aired: 
November 2012
Unimed:  Trap
Unimed Print Ad -  Trap

Also From This Campaign 2

Description

Print advertisement created by Bronx, Brazil for Unimed, within the category: Professional Services.

Caption

What is a delight for you can be a trap for your health.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Creative Supervisor: Marianna (Sol) Slompo
Art Director: Preto Murara
Copywriter: Zé Luís Schmitz
Illustrator: Leonardo Soares
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Highest Rated

alexkball's picture

I don't think the message is "chocolate=bad." That's oversimplifying things. I like to think it has more to do with casual snacking, eating without thinking, usually unhealthfully. In both prints of the campaign, the subject is distracted by TV/Computer and is grabbing a bite without looking. That's the issue. They want you to look at what you're eating. Just as the subjects should literally look because their food is a trap, they want you to analyze your food intake and make informed decisions. The message is more than just "stop eating chocolate."

alexkball
Activity Score 2
Copywriter
Bryn J-W's picture

The idea is good but I think in terms of the copy "a trap for your health" isn't a much used term in English? Correct me if I'm wrong. I do like these sorts of cartoons though,

Bryn J-W
Activity Score 57
Elite Energy
andylefty's picture

I like the art.

The idea doesn't feel like it would change behaviour. Chocolate=bad is common knowledge.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
alexkball's picture

I don't think the message is "chocolate=bad." That's oversimplifying things. I like to think it has more to do with casual snacking, eating without thinking, usually unhealthfully. In both prints of the campaign, the subject is distracted by TV/Computer and is grabbing a bite without looking. That's the issue. They want you to look at what you're eating. Just as the subjects should literally look because their food is a trap, they want you to analyze your food intake and make informed decisions. The message is more than just "stop eating chocolate."

alexkball
Activity Score 2
Copywriter
N17's picture

Too simple, don't you think?

N17
Activity Score 475
Creative Director
kabirahmed's picture

nice colours again.... jus that...

kabirahmed
Activity Score 40
Planner
Siddarth Basavaraj's picture

like this piece.

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

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