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We Are Different, But With a Lot in Common. Much More Than You Realize.

Agency Network: 
Published/Aired: 
August 2019
Unimed Laboratório: We Are Different, But With a Lot in Common. Much More Than You Realize.
Unimed Laboratório: We Are Different, But With a Lot in Common. Much More Than You Realize.
Unimed Laboratório Print Ad - We Are Different, But With a Lot in Common. Much More Than You Realize.
Unimed Laboratório Print Ad - We Are Different, But With a Lot in Common. Much More Than You Realize.

Description

The print emphasizes the difference between people, showing that, even then, there is always a similarity. In the material was used a letter in common in several names, which was highlighted with the use of italic and bold.

Print advertisement created by Guarda(Chuva), Brazil for Unimed Laboratório, within the category: Health.

Caption

We are different, but with a lot in common. Much more than you realize.

Advertising Agency: Guarda(chuva) Comunicação, Curitiba, Brazil
Creative Director: Carlos Mallmann
Art Directors: Vinicius Natel De Camargo
Copywriters: Luiz Calmon
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