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Dog, 3

Campaign
Agency Network: 
Published/Aired: 
September 2013

Description

Creative Director: Tony Y.Hong

Print advertisement created by BBDO, Thailand for UniDog, within the category: Public Interest, NGO.

Caption

I'm begging for life, not food.

Advertising Agency: BBDO / Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Art Director: Katkanan Boonyarungsrit
Copywriter: Surakai Ngenmaneerongroj
Associate Creative Director: Ekaluck Chanyavichit
Photographer: Sittipun Chaiterdsiri
Retouchers: Kornthon Anantanakul, Supicha Tiptamul
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feysal's picture

sad...but is it obvious or alil too complex?

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

morse's picture

Sorry, but it feels like it's a severed dog head on a plate.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Emanresu's picture

I could be wrong, but I believe that's what the ad is about, Morse -- stopping the dog meat trade. It's to show compassion for dogs so that they don't end up on someone's plate.

The line is a little confusing though.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
kleenex's picture

That is what the ad is about.

kleenex
Activity Score 53939
Web Designer/Developer
VinnyLakselv's picture

It's quite wierd for us, but I think it's a good assimilation. Good job.

VinnyLakselv
Activity Score 110
Copywriter
gcasidyny's picture

The visual would be a lot better for a dog food brand, inviting people to give their dogs better food and not only leftovers.
For me, it would actually have metal potential.

gcasidyny
Activity Score 86
kriserts's picture

they just needed to say "I'm begging for life."

kriserts
Activity Score 2
freelance art director
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