Agency Network: 
January 2008


Print advertisement created by Y&R, Panama for Unico, within the category: House, Garden.


1,000 sheets.

Advertising Agency: Cerebro Y&R Panama
Creative Director: Jorge Heilbron
Art Director / Illustrator: Alberto Weand
Copywriter: Daniel Rincon
Photographer: Ricardo Lopez
Other additional credits: Juan Andrade
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mohamed issa's picture

its nice but i belive it would be more smart if he jusd the second frame only .. its enough to deliver the idea!!

nice going .

mohamed issa
Activity Score 4
graphic designer/Dubai
iRIO's picture

D'you thing so..and what bout the 1-st one?...

Activity Score 224
sumsum's picture

i dont think so. no chance to get this, just showing an empty tube surroundet by typical bath stuff... besides that these ads dont work on the point. what if they just changed the roll from time to time? not convincing...

Activity Score 613
Audrius Kubrik's picture

yes, exactly. or it's not being used at all. look at these rolls - they are exactly the same, every shade of it. it's the wrong way to exaggerate quantity. a totally skipped class of basic physics to say the least.

Audrius Kubrik
Activity Score 828
STRTLRS's picture

Of course your toilet paper is going to last forever, if you never even touch it! They could have at least altered it in some way between the two shots. It's also too serious, taking a shit can be fun!

Activity Score 1601
storytellers. |

I think, therefore... yeah.

in the name of ad's picture

it doesn't work... the toilet paper could have been changed... (that's why I didn't understand at the beginning.)

in the name of ad
Activity Score 456
liar's picture

um...not a good and convincing way to deliver.

Activity Score 384
capywriter's picture

I hope it's a fake tube of toothpaste... or they might sue you for saying their product makes people constipated

Activity Score 5512
Copywriter at Freelance
mikepants2005's picture

To me this ad reads:

The guy brushes his teeth in the morning before leaving to go to work. When he arrives at work he shits his load because he can't bear to use that rubbish toilet paper in his home. That's why it's exactly the same amount when he returns home.

Activity Score 504
Guest's picture

To me this ad means, throw your toothpaste when it's empty and do not touch the toilet paper.:)

Guest's picture

He wakes up every days and gives us chance to make our dreams come true