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Soap

Campaign
Agency Network: 
Published/Aired: 
January 2008
Unico:  Soap

Description

Print advertisement created by Y&R, Panama for Unico, within the category: House, Garden.

Caption

1,000 sheets.

Advertising Agency: Cerebro Y&R Panama
Creative Director: Jorge Heilbron
Art Director / Illustrator: Alberto Weand
Copywriter: Daniel Rincon
Photographer: Ricardo Lopez
Other additional credits: Juan Andrade
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cyrusko's picture

These type ads between “before & after”done many many times...

cyrusko
Activity Score 21
pierrelastname's picture

but here still working !!! good !

pierrelastname
Activity Score 2869
Copywriter
AD1014's picture

these are nice. good job!

AD1014
Activity Score 307
Graphic Designer at nyc
guiding light's picture

bad. such an old idea reworked.

guiding light
Activity Score 38
Creative Director
askon's picture

So the toilet paper is so bad you end up getting **** on your fingers and have to use half a bar of soap to remove the stink? Talk about incentive!

askon
Activity Score 431

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

Goblin's picture

Cool ad,nice way to show benefit - but it's a toilet paper so why this atmosphere in photo? are we sad in this ad? are we cool? its about asses guys! make me laugh:)

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Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

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kristencastro's picture

Ehhh, not convinced on this one... But in the context of a whole campaign with the same concept, it works and I appreciate the subtleness. Not too innovative though... it's been done.

kristencastro
Activity Score 16
Student
ahpitt's picture

It could be second or third roll of paper. =P

ahpitt
Activity Score 342
Art Director at Art Director
terry127's picture

yeah! that's what i think too

terry127
Activity Score 80
Hong Kong
David Hasselblad's picture

For the roll to take so long to get smaller, the paper would have to be really, really thin...

David Hasselblad
Activity Score 120
Amsterdam
SandMan69's picture

So you use the soap to clean your butt hole?.... this is weird.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

elgrecones's picture

1000 shits... sorry sheets...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Goblin's picture

much better copy yeah :D

WWW.MULTIMEDIA-STOCK.COM
________________________
Absolutely Free Global Multimedia Share
upload/download free pictures, 3d models, illustrations...

Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

www.itonijesve.com

mikepants2005's picture

To me this ad reads:

The guy washes his hands in the morning before leaving to go to work. When he arrives at work he shits his load because he can't bear to use that rubbish toilet paper in his home. That's why it's exactly the same amount when he returns home. Then he washes his arse again!

mikepants2005
Activity Score 504
Copywriter
ad-icto's picture

esto es un recurso tan viejo ya no tiene gracia de ninguna forma, es todo lo contrario de una sintesis, en el momento que necesito dos imagenes para contar una idea deberia notar que no es buena

This is such an old resource already it does not have grace of any form, is everything opposite of a synthesis, in the moment that I need two images to count an idea deberia to notice that it is not good

ad-icto
Activity Score 70
Art Director
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