Toy soldiers

Campaign
Agency Network: 
Published/Aired: 
April 2010
Unicef:  Toy soldiers

Description

Advertising Agency: Y&R Johannesburg, South Africa

Print advertisement created by Y&R, South Africa for Unicef, within the category: Public Interest, NGO.

Caption

If you don't fight child abuse, who will? Please make a contribution at www.unicef.org/southafrica

Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Directors: Alison Stansfield, Mbuso Ndlovu
Copywriters: Ian Franks, Sebastian Schneider
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Highest Rated

atb2005's picture

This campaign is outstanding!

atb2005
Activity Score 13489
atb2005's picture

This campaign is outstanding!

atb2005
Activity Score 13489
perromalo's picture

beautiful campaign and concept. The photography and the color palette is great.

perromalo
Activity Score 427
Creative Director at Mateo&co
mojo1's picture

This is my favorite

mojo1
Activity Score 52
Guest's picture

Chilling insight, lovely campaign.

Guest
luispiter's picture

phenomenal, I know that are placed by social class and other settings but the idea was understood with 2 pieces or even one but three ...

luispiter
Activity Score 2746
comunication
peterwbauman's picture

i like this campaign a lot
wonderful idea

peterwbauman
Activity Score 101
Copywriter at Athens, GA
cfmanager's picture

Very touchful campaign!

cfmanager
Activity Score 46
Marketing Manager at PolarZone
whatthefudge's picture

Great campaign!

whatthefudge
Activity Score 1262
Guest's picture

Awesome!!!

Guest
L. Wiesen's picture

one of the best at this category

L. Wiesen
Activity Score 1332
Copywriter
Guest's picture

wonderfull!!!

Guest
Hytham's picture

wonderful!

Hytham
Activity Score 2
Graphic Designer
Guest's picture

Very good, my compliments.

Guest
Pseudonym's picture

Easily the best of the three. Very nice!

Pseudonym
Activity Score 11
Guest's picture

Amazing campaign!
I agree with perromalo, photography and colour palette are perfect.
But the designer that that did the perspective on the typography? Two thumbs down and a farting noise is what they get.

Guest
jsjv's picture

I like it very much. Nice doesn't always mean BIG.

jsjv
Activity Score 39
Copywriter at Leo Burnett
Maddy's picture

very sensitive and too the point ...!!!
good job guys

Maddy
Activity Score 54
alexander_bickov's picture

Cool idea

alexander_bickov
Activity Score 3217
Patrick_B's picture

AWESOME !

the best of the three

pity that was already been done before :/

Patrick_B
Activity Score 36
osbaldi's picture

done

osbaldi
Activity Score 8
Copywriter
Guest's picture

when? by who? if you´re going to screw someone elses work give arguments.

Guest
jackal hunts's picture

Right on the button.

jackal hunts
Activity Score 325
Copywriter at India
mark3r's picture

JUst one of those rare ads we are privileged to see.

mark3r
Activity Score 1921
Art Director at Scout
raulbanderas's picture

nice really nice

raulbanderas
Activity Score 353
prs's picture

great work, nice and simple as in N.I.C.E and S.I.M.P.L.E

prs
Activity Score 200
Creative Director at Kathmandu, Nepal |

Don't follow the herd - be yourself!

dot.dot.'s picture

wow, love it....

dot.dot.
Activity Score 25
kindlovingsoul's picture

Poignant; really tugs at the heart.

kindlovingsoul
Activity Score 70
Copywriter
maayan poplavsky's picture

amazing!!! my favorite

maayan poplavsky
Activity Score 51
Wordnerd's picture

creepy. in a good way

Wordnerd
Activity Score 6620
Copywriter
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