Agency Network: 
May 2008
Unicef:  Steeler


Print advertisement created by Serviceplan, Germany for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Serviceplan, Hamburg, Germany
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jazarah's picture

i like this campaign, i like the mix between the real photos and the illustrations, the whole concept is interesting.

Activity Score 1262
kergu's picture

good copy

Activity Score 6795
Algareto's picture

These are awesome, nice illustrations and blending with images.

Activity Score 216
Graphic Designer
Grand Prix's picture

Looks nice, boring line, old...

Grand Prix
Activity Score 37
bubblestheclownfish's picture

OK - I think something was lost in translation. Bad wording.

"As long as Captain Steeler doesn't provide safe drinking water, we need your help", suggests that he has been keeping clean water from the kids, emphasized by a visual of him walking around with a tank and not distributing. Block out the "As long as" with your finger and you'll get what I'm saying.

Should read "Until (or unless) Captain Steeler starts providing safe drinking water..."

Even then it's a weird campaign - there's an idea there, in that you can be a hero to these kids, and could have been angled more that way. As-is it's not quite there :-(

Activity Score 614
Creative Director
ChuckNorris's picture

I get what you say, but the original is probably in German.

Its a bit ambiguous but I still like it.

Activity Score 834
Creative Director
RLZ's picture

good one!

Activity Score 55
Copywriter at Contacto/FDA
kalpesh78's picture

this was done by redcross society long back.. the headline read "you don't need superheroes to save the world."
try to google it.. you might stll get it. it was abt 5-7 yrs back

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

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