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Stand

Campaign
Agency Network: 
Published/Aired: 
February 2012
Unicef:  Stand

Description

Print advertisement created by Droga5, United States for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Droga5, New York, USA
Illustrator: Tavis Coburn
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khronos's picture

ughhh, its a good brief, they could have done SO much with this...

khronos
Activity Score 996
Copywriter
andylefty's picture

This is flawed. The only reason people order tap water is because it's free. The only reason.

Take that away and you'd buy a coke.

Headline isn't that impactful.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Ordozgoiti's picture

Tavis Coburn is GOD.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
ace85le's picture

I think it's wasteful to have 4 similar visuals for one same concept.

ace85le
Activity Score 3935
Marketing Manager |

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somecopywriter's picture

Awesome art. Love the idea behind the tap project. Read about it here: http://creativity-online.com/news/2008-creativity-award-winner-unicef-...

somecopywriter
Activity Score 1113
Copywriter at Boomtown
dean viii's picture

Hey, let's do a retro Russian poster that's been done to death.

dean viii
Activity Score 1686
Creative Director
chuckieT's picture

Agreed. Nice art... but such a tired concept.

chuckieT
Activity Score 680
Creative
Billoughsby's picture

I generally like a burnished bit of retro. But I'm iffy on this. Somehow, employing a retro style for this makes it feel small, cute and boutiquey. Lacking in gravitas.

Any points awarded for illustrator's style, not his style applied to this, or these ads.

Billoughsby
Activity Score 5154
Art Director |

That's it.

sirvan's picture

Yup. Something is just..off..with these. And i think you nailed it.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

kleenex's picture

four ads and none of them are that good.

kleenex
Activity Score 58657
Web Designer/Developer
MicheleVirgilio's picture

very good

MicheleVirgilio
Activity Score 2617
Muddy's picture

Soviet propaganda art is cute for small brands who can't afford a big concept. It's a bit disturbing when used by any governmental organization.

Muddy
Activity Score 45
Copywriter
CommandZ's picture

Agree with the above. We've seen the revolution motif many times before. Not sure it works here. And, I expect more from Droga5.

CommandZ
Activity Score 2511
Creative Director
torontose's picture

nice art

torontose
Activity Score 393
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