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Socks

Campaign
Agency Network: 
Published/Aired: 
August 2012
Unicef Print Ad -  Socks

Also From This Campaign 2

Description

Print advertisement created by Cheil, South Korea for Unicef, within the category: Public Interest, NGO.

Caption

Child abuse leaves indelible damage within.

Advertising Agency: Cheil Worldwide, Seoul, Korea
Chief Creative Officer: Joungrack Lee
Creative Director: Yehoon Lee
Copywriter: Seulki Lee
Art Directors: Jinhyung Kim, Hyesun Seo, Sangwook Kee
Photographer: Minkwan Kim
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Highest Rated

123123123123's picture

regardless, I truly feel the concept is brilliant.

123123123123
Activity Score 4
sacrilegend's picture

Fantastic idea ruined by poor, poor placement of the logo.

"Child abuse leaves indelible damage within unicef."

What were they thinking?

sacrilegend
Activity Score 3394
Copywriter
sar's picture

what should be the logo placement according to you then !!!!!
I think that bottom right is one of the best placement in any ad., given a clear base like the one used in it.........

sar
Activity Score 6
Creative Director
certaintly's picture

i think maybe he means the poor copy

certaintly
Activity Score 3994
alausa's picture

Sweet.

alausa
Activity Score 1420
Creative Director at Noah's Ark
jponino's picture

i didn't read about the unicef cause it's not very visible at first sight, so i thought first that it was for feet odors... a "maybe" good idea ruined

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
sar's picture

Like the concept.

sar
Activity Score 6
Creative Director
tanvir's picture

wonderful concept:)

tanvir
Activity Score 25
Art Director at asiaticjwt, banani-2012, dhaka, bangladesh
mercedes's picture

fantastic!

mercedes
Activity Score 181
123123123123's picture

I have to agree with -sacrilegend I think the logo placement is off, If anything they should have kept the background of the yellow and perhaps the copyright to the left or middle.

123123123123
Activity Score 4
123123123123's picture

regardless, I truly feel the concept is brilliant.

123123123123
Activity Score 4
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