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Orange Folders

Campaign
Agency Network: 
Published/Aired: 
October 2009
Unicef:  Orange Folders

Description

Print advertisement created by Ogilvy, Chile for Unicef, within the category: Public Interest, NGO.

Caption

Pedophiles hide the truth. Help us find it.

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Felipe Manalich/Nicolas Neumann
Copywriters: Nicolas Neumann/Felipe Manalich
Art Directors: Alejandro Caputo/Jaime Gonzalez
Illustrator: Alejandro Caputo
Account Manager: Edelweiss Fellenberg
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Highest Rated

Guest's picture

BUENA PUBLICIDAD MADE IN CHILE!
FELICITACIONES!

Guest
Prof's picture

thats an older campaign right? i remember having seen it some time ago.

Prof
Activity Score 1449
Copywriter |

Quite really.

Davai's picture

yes its quite old. But very good.

Davai
Activity Score 618
Copywriter
Guest's picture

wow. great great great

Guest
Guest's picture

It really bothers me that in full size, I can't see the rest of this ad. It just wonders off my screen and there doesn't seem to be a scroll bar.

Guest
ivan's picture

Sorry to hear. What browser is that? Horizontal scroll bar appears on everything I tested.

ivan
Activity Score 12
Creative Director at Ads of the World
copycomoelcopi's picture

goooooooood. scary, terrible, disturbing. just like the emotions you wanna pull when you talk about this kind of subject.

copycomoelcopi
Activity Score 820
Copywriter
silvi's picture

Me gusta el hecho de que el sólo hecho de leer las primeras palabras te lleva a leer todo el resto. Muy bien logrado. Felicitaciones.

silvi
Activity Score 4170
Copywriter
Reality Check's picture

It's disturbing advertising in the best sense.

Reality Check
Activity Score 2549
Guest's picture

this one sounds a bit like the story line from "Hard Candy" a must see movie. the ending is not expected.

Guest
ace85le's picture

Amazing.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Guest's picture

BUENA PUBLICIDAD MADE IN CHILE!
FELICITACIONES!

Guest
Guest's picture

good copy.
easy but effective execution.
deep insight.

Guest
Guest's picture

me encanta

Guest
Guest's picture

This is nice, but the execution si bad.....

you don't need to put [-] in every folder right???

Guest
tirthomitro's picture

good stuff

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

fokkin' scary... and works.

Guest
Juan Cabral's picture

Nice idea. Guess it already won Cannes.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

adjunkie375's picture

wow! Amazing! the copy is just amazing! It hits you so effing hard!

adjunkie375
Activity Score 42
ricklongo's picture

Really strong. Superb copy in all of them. 8/10

ricklongo
Activity Score 1244
gravity's picture

disturbing and surely working. great job.

gravity
Activity Score 181
Art Director at Sistemsensin
Guest's picture

good copy

Guest
Guest's picture

Very cool concep, but wow, did nobody hire a proofreader for this one???

4th Line, "carrer" should be "career."

*speechless*

I'm for hire...any takers?

@Jesse_ship

; )

Guest
Guest's picture

Why is a 12 year-old going to a modeling studio alone? Where were her parents?

Guest
Guest's picture

HARD CANDY!!!!

Guest
rolling.stone's picture

Hats off! excellent idea

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

royschellekens's picture

Like the idea. Love the art and copy! Hate that i didn't do this! ;-)

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture

Why folders? And why only "men" are pedophiles? Care to answer?

Guest
willy wonka's picture

I love this idea and execution

willy wonka
Activity Score 137
work
xezadaca's picture

VERY NICE, GOOD WORK

xezadaca
Activity Score 85
Art Director
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