Love the world cup, but love the children more.

July 2010
Unicef Print Ad -  Love the world cup, but love the children more.



Love the world cup, but love the children more.
To Most people, World Cup means passionate carnival, but to the children who live in the Blikkiesdorp near Cape Town, the World Cup means homeless, bad living environment, and a broken football dream. Since 2009, about 15,000 local poor were forced to leave their home, and moved to Blikkiesdorp - the temporary relocation area (TRA) built by the government for them. In this “TRA”, there are only 3 square meters living space per person, the children here are constantly threaten by HIV, Tuberculosis and vicious crimes. These children have contributed too much for the World Cup, maybe it’s our turn to do something for them.

Art Director: Woody Hu
Copywriters: Gilbert Fan, Kerr Liu
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sandipkayal's picture

Idea is ok...but art is poor

Activity Score 270
Art Director at LOWE LINTAS |


Man in a Box's picture

Agree with comment above. I feel that the message is stronger than the ad, is a good idea, but art could be a lot better.

Man in a Box
Activity Score 39
Planner at Grupo W, Mexico
rurorjuror's picture

really social execution. will work.

Activity Score 745
Art Director at Tough Slate Design, Kyiv, Ukraine |

Minerva Pinto's picture

I feel like the message is strong but that the integration with the World Cup was a bit forced.

Minerva Pinto
Activity Score 1394
Bryn Mawr College
kingzeus's picture

good message..don't know if it will move people tho..

Activity Score 260
Ideate Creative Communication |

"you are valued for your value so be valuable..."

Guest's picture

I am fairly certain the UNICEF does not do any work in Blikkiesdorp (I work there and would know). So I wonder where the money's going?

Great idea for a political campaign but too bad these monster NGO's just want to cash in.

Guest's picture

wow... personally i found it amazing... at firs a saw only the JABULANI.... but when a large it.. wow.. blow my mind

Guest's picture

Great copy