It's not normal for it to be normal

Agency Network: 
March 2017
Unicef: It's not normal for it to be normal
Unicef Print Ad - It's not normal for it to be normal


In a country where 30% of the adult parents think that using physical punishment against their children is normal, we've placed violent scenes in a normal every day context, to raise awareness to this problem.

Print advertisement created by BBDO, Romania for Unicef, within the category: Public Interest, NGO.


Violence against children is unacceptable.

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Titus Dumitrescu
Group Creative Directors: Andrei Nica, Bogdan Vintila
Art Director: Vlad Socianu
Copywriter: Adi Dragoi
Strategy: Ioana Mihai
Client Service: Bogdan Tanculescu
Illustrator / Photographer: New Folder
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