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Blue Folders

Campaign
Agency Network: 
Published/Aired: 
October 2009
Unicef:  Blue Folders

Description

Print advertisement created by Ogilvy, Chile for Unicef, within the category: Public Interest, NGO.

Caption

Pedophiles hide the truth. Help us find it.

Advertising Agency: Ogilvy & Mather, Santiago, Chile
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Felipe Manalich/Nicolas Neumann
Copywriters: Nicolas Neumann/Felipe Manalich
Art Directors: Alejandro Caputo/Jaime Gonzalez
Illustrator: Alejandro Caputo
Account Manager: Edelweiss Fellenberg
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Guest's picture

"after a while chating" - error

just hope its not at the printers already!!!

Guest
dancamo's picture

"after a while chating" - error

just hope it's not at the printers already!!

dancamo
Activity Score 48
salford university
everartz's picture

nice

everartz
Activity Score 7613
Art Director |

| everartz |

ibeg2differ's picture

"And when her clothes fall down to the ground, so will her innocence."
Fucking amazing line!

ibeg2differ
Activity Score 420
Guest's picture

wonderful campaign. clever, simple. congrats

Guest
Guest's picture

great idea...

Guest
silvi's picture

Impresionante y sintética manera de graficar exactamente como operan los pervertidos en la web.

silvi
Activity Score 4170
Copywriter
Guest's picture

beautiful scrypt...... but still have some disturbance with the Folder Icon....

Guest
Guest's picture

good work

Guest
Guest's picture

love it

Guest
UsernamePassword's picture

Why folders? And why only 'men' are pedophiles?

UsernamePassword
Activity Score 16
Carlos Aledo's picture

Because usually the pedophiles use the anonymity of Internet and the save and hide all the pedophile stuff they get in computer folders. And, yes, mostly pedophiles are men so the advertising focuse in this target.

Carlos Aledo
Activity Score 63
Frelancer photographer, illustrator and designer |

http://www.behance.net/CarlosAledo

willy wonka's picture

good work!!!

willy wonka
Activity Score 137
work
xezadaca's picture

NICE

xezadaca
Activity Score 85
Art Director
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