Description
Print advertisement created by Ogilvy, Chile for Unicef, within the category: Public Interest, NGO.
Pedophiles hide the truth. Help us find it.
Chief Creative Officer: Cesar Agost Carreno
Creative Directors: Felipe Manalich/Nicolas Neumann
Copywriters: Nicolas Neumann/Felipe Manalich
Art Directors: Alejandro Caputo/Jaime Gonzalez
Illustrator: Alejandro Caputo
Account Manager: Edelweiss Fellenberg

"after a while chating" - error
just hope its not at the printers already!!!
"after a while chating" - error
just hope it's not at the printers already!!
"And when her clothes fall down to the ground, so will her innocence."
Fucking amazing line!

wonderful campaign. clever, simple. congrats

great idea...
Impresionante y sintética manera de graficar exactamente como operan los pervertidos en la web.

beautiful scrypt...... but still have some disturbance with the Folder Icon....

good work

love it
Because usually the pedophiles use the anonymity of Internet and the save and hide all the pedophile stuff they get in computer folders. And, yes, mostly pedophiles are men so the advertising focuse in this target.