Blocks

Campaign
Agency Network: 
Published/Aired: 
April 2010
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Unicef:  Blocks

Description

Advertising Agency: Y&R Johannesburg, South Africa

Print advertisement created by Y&R, South Africa for Unicef, within the category: Public Interest, NGO.

Caption

If you don't fight child abuse, who will? Please make a contribution at www.unicef.org/southafrica

Chief Creative Officer: Michael Blore
Executive Creative Director: Liam Wielopolski
Art Directors: Alison Stansfield, Mbuso Ndlovu
Copywriters: Ian Franks, Sebastian Schneider
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Highest Rated

Lil de's picture

Salute to you!

Lil de
Activity Score 48
Art Director
Blashyrkh's picture

I like this a lot, though the child looks very fake.

Blashyrkh
Activity Score 32866
Art Director
CrackerJackFlash's picture

good job

CrackerJackFlash
Activity Score 19518
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Dzsoi's picture

Excellent idea! Have seen so many bad/average ads in this issue.

Dzsoi
Activity Score 8563
Copywriter
luispiter's picture

nice idea ... beautifully executed ..

luispiter
Activity Score 2746
comunication
cfmanager's picture

Good idea! I love that

cfmanager
Activity Score 46
Marketing Manager at PolarZone
osbaldi's picture
osbaldi
Activity Score 8
Copywriter
dlue's picture

although something similar may have been done, the use of reality in this one is what sets it apart, the one you referenced makes it seem like a make believe attempt, while this is a real attempt brought about by the childs imagination as a last ditch attempt and if you can't see the difference than i cant help

dlue
Activity Score 342

cheers,
dlue

MarmaladeBoy's picture

Great!

MarmaladeBoy
Activity Score 6
Creative Director at Y&R Johannesburg
dlue's picture

these ads are quite simply brilliant

dlue
Activity Score 342

cheers,
dlue

Lil de's picture

Salute to you!

Lil de
Activity Score 48
Art Director
janeliza's picture

Pretty good!!

janeliza
Activity Score 39
Burapha University
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