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Drought

Campaign
Agency Network: 
Published/Aired: 
October 2010
UNHCR:  Drought
UNHCR Print Ad -  Drought

Also From This Campaign 2

Description

Print advertisement created by FCB, Portugal for UNHCR, within the category: Public Interest, NGO.

Caption

Soon the weather will be our biggest oppressor
By the year 2050, there will be over 200 million refugees due to climate changes.
Join the discussion at the IX congress of CPR: www.cpr.pt - www.unhcr.org

Advertising Agency: DraftFCB, Lisbon, Portugal
Creative Director: Duarte Pinheiro de Melo
Art Director: Ricardo Silveira
Copywriter: Viton Araújo
Illustrator: Pedro Júnior
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Adcritic10-10's picture

Nopes.

Adcritic10-10
Activity Score 124
Creative Director
omarjongar's picture

Why so offensive to Islam & Arab ?

omarjongar
Activity Score 91
Creative Director at Digital Cloud
makelogobigger's picture

close your eyes and imagine the word terrorist.
what do you see?
yep. unfortunately an arab

makelogobigger
Activity Score 470
Copywriter
omarjongar's picture

without closing your eyes, Look into this visual , What did you see ? You see soldiers killing Arab. Who is the terrorist right now ? It's so easy my friend.

omarjongar
Activity Score 91
Creative Director at Digital Cloud
Boxey's picture

And what else do you see? Arabs terrorizing women. Why didn't you mention that omarjongar? It's so easy, my friend.

Boxey
Activity Score 8879
Melaleuca In-House
luispiter's picture

Wowwww I love it

luispiter
Activity Score 2756
comunication
Ron Burgundy's picture

Illustration is neat, execution reminds me of this kinda

http://www.erzwiss.uni-hamburg.de/Personal/Lohmann/Materialien/capyr.jpg

Ron Burgundy
Activity Score 1630
Art Director at Southern California
shahidali's picture

Racial discrimination is evident. Why a UN body choose such platform?
The idea of pyramid and tickle down effect is a good idea but used in a wrong way.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

sanidani's picture

I like it, great idea and also execution,

suggestion: i would have made several posters with different culture representatives, in order not to be take racial discrimination comments.
Good job well done .

sanidani
Activity Score 31
Art Director at Art Director, Key Group
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