Agency Network: 
Published/Aired: 
December 2011
Underground Fitness:  Snatch

Description

Print advertisement created by Ogilvy, United States for Underground Fitness, within the category: Recreation, Leisure.

Caption

Snatch. [snach]: an exercise in which a barbell is thrust from the floor to a position over the head in one explosive motion. Different. Results.

Advertising Agency: Ogilvy, Atlanta, USA
Creative Director: Dave Galligos
Associate Creative Director: John Teter
Copywriter: Ashley Staker
Retoucher: John Teter
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Milan Solanki's picture

smokin' hot!

Milan Solanki
Activity Score 988
Copywriter at Purple Phase Communications
Hadrons's picture

don't like it.

Hadrons
Activity Score 5832

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

goranflr's picture

Very bad.

goranflr
Activity Score 259
Copywriter
simonds08's picture

As a whole, the campaign is horrible. if the rest followed the same line of thought... i.e. sexual innuendos or around the house chores, it would be more convincing. Currently the message is scattered and some don't hit home to the same target audience - the person who likes the baby ad is likely not to like the snatch ad.

simonds08
Activity Score 550
vote4pedro's picture

Welcome to junior high. It's so nice to see Mr. Galligos is letting you make ads for your class project. These aren't quite fridge worthy. But keep trying and you might get a gold star.

vote4pedro
Activity Score 4549
Copywriter
MicheleVirgilio's picture

banale.

MicheleVirgilio
Activity Score 2569
Roger Keynes's picture

Cheesey. The stinky kind.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

SAM75's picture

I'm a sex addict, too!

SAM75
Activity Score 220
Lazarus's picture

I loved the movie. But this....

Lazarus
Activity Score 1523
Creative Director
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