Agency Network: 
Published/Aired: 
December 2011
Underground Fitness:  Jerk

Description

Print advertisement created by Ogilvy, United States for Underground Fitness, within the category: Recreation, Leisure.

Caption

Jerk. [jurk]: an exercise that involves bending then straightening the knees in order to propel a weight above the head; knees bend again when the arms straighten to catch the weight. Different. Results.

Advertising Agency: Ogilvy, Atlanta, USA
Creative Director: Dave Galligos
Associate Creative Director: John Teter
Copywriter: Ashley Staker
Retoucher: John Teter
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Highest Rated

kleenex's picture

they look real close to me...

kleenex
Activity Score 57557
Web Designer/Developer
cvchitale's picture

is he Christ masters frm WWE???????????

cvchitale
Activity Score 1412
Copywriter
jponino's picture

ahaha i think so !

jponino
Activity Score 581
Copywriter at ISCOM, copywriter and art director
kleenex's picture

they look real close to me...

kleenex
Activity Score 57557
Web Designer/Developer
Hadrons's picture

bad

Hadrons
Activity Score 5832

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Andrej's picture

I haven't seen a tagline worse than "Different.results." in a long time. Oh and the entire campaign's crap.

Andrej
Activity Score 640
Copywriter
Billoughsby's picture

Just what I thought. Seems everybody and their mom did the two words separated by a period thing a few years ago. It faded, but is now back with a vengeance.

I saw a billboard the other day that said "Lunch. Break." Oy oy oy. These people.

Billoughsby
Activity Score 5140
Art Director |

That's it.

coolhandme's picture

Appreciate the effort. Really muscling it though (no pun intended). Not really working.

coolhandme
Activity Score 78
andylefty's picture

I appreciate the effort of trying to put some humour.

andylefty
Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
Roger Keynes's picture

Pistiche.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

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