Advertisement

Ultra thin

Published/Aired: 
December 2007
 Ultra thin
 Ultra thin

Tags

Description

Advertising Agency:

Creative Director:

Copywriters:

Art Director: ,

Jr. Art Director: Daniel Senitschnig

Account Director: Carola Krempler-Hurnaus
Log in to post comments
novtam's picture

nice work

novtam
Activity Score 4
Creative Director
Corbeen's picture

very good. winner

Corbeen
Activity Score 1095
Tinglow's picture

Cannes-prospect

It comes just like that!

Tinglow
Activity Score 614
Chennai |

---
It comes just like that!

daniel_glezmilan's picture

I dont know Cannes, but it´s a good piece.

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

Lecter Lecaros's picture

done done done

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

Ad Junkie At Large's picture

ya seriously dude, i know it makes you sound smart by saying how it's been done but give us a link or at least tell us how it's been done before.

Ad Junkie At Large
Activity Score 554
Art Director
Alex4444's picture

Excellent lighting. Great idea if you run out of soap.

Alex4444
Activity Score 67
Illustrator
Muela's picture

Please Cartman show us the "done donde done"

Muela
Activity Score 126
Creative Director
Andal's picture

I can't prove it but i know it's done.
I've seen this somewhere else time ago,
maybe is the same one.
__________________________
Smart and Funny Signature.

Andal
Activity Score 863
Copywriter |

_______________
It's so easy to critic.

thirty6chambers's picture

It seems like an idea that someone must have thought of already... but until someone can prove it, this is awesome.

thirty6chambers
Activity Score 1464
Art Director
Ad_dict's picture

The highlight looks little odd.

Good one

Ad_dict
Activity Score 71
Creative Director
addickdas's picture

really now? how would you know? the condom is fine by me. the work is also good

addickdas
Activity Score 26
Copywriter
王宏伟's picture

呵呵~~不错,喜欢~~但也很容易破裂~~

王宏伟
Activity Score 42
Creative Director at 北京
Frank Zhao's picture

我同意,难道只有中国人这么想?

Frank Zhao
Activity Score 56
Copywriter |

小李飞刀的小小李飞刀的飞

KerryChild's picture

我同意

KerryChild
Activity Score 183
Copywriter
L.J.L.Lola's picture

nice...

L.J.L.Lola
Activity Score 4
raghuram220's picture

great wrk

raghuram220
Activity Score 23
picture
Prakash Jayashanmugam's picture

..good work

Prakash Jayasha...
Activity Score 111
Creative Director at quirkee |

..

everartz's picture

and cannes material...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

JohnsonPaul's picture

Excellent lighting.
Great idea

JohnsonPaul
Activity Score 164
Sr. Visualizer, Strategic 360 Degrees Intergrated Communication Pvt. Ltd., Bangalore
juliangray's picture

im the only one that thinks that a bubble bursts when you touch it? i get the feeling that this condoms are going to break if i use them.

im sorry, but i cant like something that gives me a negative image of the product.

juliangray
Activity Score 987
Art Director
jingwei's picture

I agree.
chinese guys above seemed to think so too.

jingwei
Activity Score 150
Copywriter at BIAD |

--------------------
come on, push it!!!!

Olafski001's picture

you're exagerating juliangray
this is just a very nice, attractive and very clear way to say it's thin
i like it

Olafski001
Activity Score 1193
Copywriter |
juliangray's picture

im sorry but i cant exagerate a feeling. A thought can be overdone. But certainly not the sensation of insecureness that this ad gave me.

Dont get me wrong its a good idea, but there is some problems towards what i said. Ultra Thin condoms, have to provide the "as wearing nothing" message without compromising their safety. This ad does the first admirably well but fails in the second.

juliangray
Activity Score 987
Art Director
Tinglow's picture

Valid point.

Tinglow
Activity Score 614
Chennai |

---
It comes just like that!

corporal_hicks's picture

Great work, well done.

corporal_hicks
Activity Score 365
Art Director
misterham's picture

Nice exaggeration. Maybe cannes… maybe not.

Mr

misterham
Activity Score 25
Art Director |

Mr. Ham

Leonardisimo's picture

I agree with Cartman, this has been done. There is a campaing of girls blowing up bubbles that looks like condoms. I'm sure of it, I don't have the time to search for them, but maybe somebody remember the brand and could post it.

Leonardisimo
Activity Score 40
Copywriter
rocketman's picture

Yes, i remember that campaign, it was out a few years ago. It won something, maybe New York Festivals or Epica, can't remember, but it definitely exists, the very same idea, just with a model blowing into the bubble maker. even the copy was exactly the same, word by word.

rocketman
Activity Score 385
Creative Director at jwt / glue
adrianapr's picture

is leonardisimo talking about the campaign that was published here a few days ago?... it's on page 5 now. it's the girls blowing the condom like chewing gum. BUT... that was also a "remake" of the TV ad from argentina (the link is there too).
the one you're saying is exactly bubbles, right?... i don't remember but i believe you.
if it's done, too bad, cause i think it's a grrrrreat piece.

B U T...

i have to say juliangray has a point with the bubble bursting thing... he likes the ad but it gave him a sense of not being protected... which is not good for a product.

adrianapr
Activity Score 1254
rocketman's picture

i agree, it's a great idea, but unfortunately it's been done, exactly the same, even the copy (not the one with the chewing gum bubbles, one with a bubble maker just like this one). i have it in some annual, will look for it and post it for ya.

rocketman
Activity Score 385
Creative Director at jwt / glue
m í t i c o's picture

This idea has already been used for several years ago

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
primo_susto's picture

verty good concept, but, makes me feel scare about my healt :)

primo_susto
Activity Score 440
Graphic Designer
Jet Propulsion Lab's picture

Personally, I like the "fingerprint" ad better.
I like the simplicity and the playfulness of this piece, but the other one felt more convincing in its message. It was more a product demo piece, whereas this is just a visual metaphor...

Jet Propulsion Lab
Activity Score 10679
Copywriter
robottttrockkkk's picture

publicidad reciclada ¬¬
ya habia visto uno asi de durex hace un par de años mas o menos...

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
monicamexico's picture

Sweet. I love it. Hope it hasn't been done before!

monicamexico
Activity Score 830
juliongl's picture

Excellent idea, i like a lot. but the black background make it too serious for the concept (a bubble maker is fun) think about it.

juliongl
Activity Score 26
Graphic Designer
leon1d's picture
leon1d
Activity Score 56
Creative Director
Davosk's picture

Yep, seen that. This one Golden Drum 2007.

Davosk
Activity Score 4811
Art Director
Bianconiglio's picture

I don't like condoms. I don't use condoms.

Bianconiglio
Activity Score 406
Copywriter
joeBk's picture

Good job

joeBk
Activity Score 85
art Director
Mr.Top's picture

ZZZZZZzzzzzzz.......

Mr.Top
Activity Score 728
carlo's picture

clear and precise... great imaging as well.

carlo
Activity Score 163
Production Manager at Manila |

_____

Because great designs need no further explanation.

AmyLee's picture

STUNNING, great work!

AmyLee
Activity Score 12
JWT |

^_^

hey man's picture

it's been done! and it's been done better, for Trojan condoms.
shortlisted in Cannes even.

sorry folks

http://mr.tod4o.googlepages.com/condoms1.jpg

hey man
Activity Score 4
freelance
Corbeen's picture

tell this to the jurry of Golden Drum , they gave Grand Prix for this ad.

Corbeen
Activity Score 1095
rabybaby's picture

I like... good way to show the point. con grates

rabybaby
Activity Score 20
Publicis
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement