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Rugby

Campaign
Agency Network: 
Published/Aired: 
June 2012
UHU:  Rugby

Description

Print advertisement created by CSM, United Kingdom for UHU, within the category: Office Equipment.

Caption

Super strong Glue

Advertising School: CSM, London, UK
Creative: Kwan Hee Cho
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Highest Rated

DilipRevar's picture

Concept is good but Execution and Photoshop is weak -
1 - Lines are overlapping the table, case and also to the wall.
2 - Perspective of lines is not perfect.
3 - The number (50) from right side is also overlapping.

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
osotnik's picture

Looks very familiar. We had almost the same idea for UHU glue: http://hiretheselegs.com/uhu.html

osotnik
Activity Score 50
yeniv's picture

Osotnik, I think you may be confusing having the same product benefit with the same idea.

Both ads communicate the product "sticks things back together", but in very different ways.

yeniv
Activity Score 300
DilipRevar's picture

Concept is good but Execution and Photoshop is weak -
1 - Lines are overlapping the table, case and also to the wall.
2 - Perspective of lines is not perfect.
3 - The number (50) from right side is also overlapping.

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
TexasH's picture

Sorry. Zero insight. I don't like it.
And the one with the runaway isn't clear.

TexasH
Activity Score 365
copywriter
bate_palmas's picture

I hate it when this happens. I dont get it. Anyone?

bate_palmas
Activity Score 1479
TexasH's picture

Museums (fragile stuffs) shown as potential playgrounds (race,football, soccer).

TexasH
Activity Score 365
copywriter
bate_palmas's picture

Thanks man!

Doesnt really work then. Because it says nothing about glass protection, which is more likely something necessary here

bate_palmas
Activity Score 1479
kleenex's picture

interesting concept.

kleenex
Activity Score 58667
Web Designer/Developer
lemonAd's picture

Too easy. But I suppose it's effective

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

Lazarus's picture

I guess if you're going to play ball inside a museum, it works.

Lazarus
Activity Score 1536
Creative Director
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