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It’s a Game, Not War

Agency Network: 
Published/Aired: 
June 2012
UEFA:  It’s a Game, Not War
UEFA Print Ad -  It’s a Game, Not War

Description

Print advertisement created by Y&R, Ukraine for UEFA, within the category: Recreation, Leisure.

Advertising Agency: Y&R, Ukraine
Creative Director: Dmitry Barsukov
Senior Art Directors: Yegor Kharkoff, Vladimir Kononskiy
Designer: Andrey Zhivov
Photographer: Igor Dolgopyatov
Production company: Shootgroup
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alecrespo's picture

bad

alecrespo
Activity Score 157
Art Director at 9mm
gadgets's picture

very bad. why they use England flag??

gadgets
Activity Score 1063
jeanjaian's picture

Why they use England flag? I think it's because it's Euro Cup 2012 (European championship for teams of each country, not football/soccer clubs)

jeanjaian
Activity Score 7
jeanjaian's picture

they shouldn't had put the clubs in the layout... Mixed the understanding.

jeanjaian
Activity Score 7
LittleJoe's picture

I don't like it, but I think for the hooligans

LittleJoe
Activity Score 345
Graphic Designer at Torino
dsklan's picture

photoshop at its worst

dsklan
Activity Score 1926
Art Director at homeshop
WhiteBeard's picture

Bad, cuz they used England flag...Are you a racist -,-

WhiteBeard
Activity Score 26
andylefty's picture

Strange motivations?

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
ivanm16's picture

NO.

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
kleenex's picture

A stinker of an ad.

kleenex
Activity Score 58797
Web Designer/Developer
stickynotes's picture

what is it for? there isn't even a logo in the ad..WTF!?

stickynotes
Activity Score 1094
MicheleVirgilio's picture

no for me too

MicheleVirgilio
Activity Score 2617
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