Finance

Created as part of the campaign for the Assassin’s Creed Syndicate video game, which is set in Victorian England, this poster illustrates that society at the time was no longer controlled by kings, emperors, politicians or religious figures, but rather by money. Capitalism was perceived as the economic model that would improve everyone’s lives, when in fact it primarily served rich financiers who took advantage of it to rule over the lower classes. We featured a banker dressed as a king to show this shift in power.