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Island

Campaign
Published/Aired: 
May 2018
Uber: Island

Description

Uber One of Uber’s best features is the fact that it’s always around. Wherever and whenever your are, there will always be an Uber when you need it. We wanted to simply highlight that in this campaign by showing Uber app being used in remote or dangerous places with a line that says

Caption

No matter where, no matter when

Creative Director / Art Direction: Hesham Ali
Creative Director / Copywriter: Sarah Eweda
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Highest Rated

SST's picture

Not the newest idea but rather solid. The problem is that it makes promise that the company never can keep. It's just not true. And i am not sure if the art direction fits good for a tech company like UBER. It makes no sense why it is painted and doesn't supports the concept

SST
Activity Score 15
Global Executive Creative Director
SST's picture

Not the newest idea but rather solid. The problem is that it makes promise that the company never can keep. It's just not true. And i am not sure if the art direction fits good for a tech company like UBER. It makes no sense why it is painted and doesn't supports the concept.

SST
Activity Score 15
Global Executive Creative Director
SST's picture

Not the newest idea but rather solid. The problem is that it makes promise that the company never can keep. It's just not true. And i am not sure if the art direction fits good for a tech company like UBER. It makes no sense why it is painted and doesn't supports the concept

SST
Activity Score 15
Global Executive Creative Director
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