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Ravages's picture

Wooohoo! Brilliant. Really. (What? I am an AMV/BBDO fanboy)

Ravages
Activity Score 842
BOOBJOB LOOBCANNON's picture

Yea this one's OK. The Superman one's the best, then this one, and finally the maze.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

doobaguest's picture

i dont read the economist. I didnt understand these ads. kindly explain.

doobaguest
BOOBJOB LOOBCANNON's picture

Jeez, you just need to read ANY design annual/book about famous advertising campaigns over the last 20 yrs.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

ivan's picture

Simply put the promise of The Economist is to make you smarter and more successful.

ivan
Creative Director at Ads of the World
Ed Mintone's picture

Perhaps you're toying with us dooba, but you reminded me of the best Economist ad ever.

"I don't read the economist" age 42, mail clerk.

(Ok, who now wants to correct me on the line?)

Ed Mintone
Activity Score 585
Other
BOOBJOB LOOBCANNON's picture

Ha ha, I think it was 'trainee manager, aged 42'?????????

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

PaulyG_fill in the blank's picture

yea, you pretty much got it. It was "Management Trainee, Aged 42."

PaulyG_fill in ...
Activity Score 1148
Copywriter
fractalrene's picture

I would say that the best Economist ad is that one of a red puzzle with just one piece left blank, where the logo usually appears.

fractalrene
Activity Score 1504
Copywriter
CC3's picture

These are missing that level of thinking the older stuff had. The older stuff was much smarter more aligned with the brand. These are expected.

CC3
ivanlim's picture

just out of curiousity, how many Creatives, after having seen brilliant Economist ads, have actually gone out to pick up an issue?

I did once.
Couldn't for the life of me understand it.

I know, we're not the main target audience of the economist.

But still curious if any of you guys did go and read the economist.

ivanlim
Activity Score 202
Copywriter
Jet Propulsion Lab's picture

I did once, too.
But the thing is, it was sealed in a dark plastic and I wasn't allowed open it until I bought it.

Oh, wait, I'm thinking about something else...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Ravages's picture

I read the Economists - online, though. I understand bits of it, and more.

Ravages
Activity Score 842
Stewart's picture

just a pun?

Stewart
Elliott's picture

The Econowhat? Haha, kidding. But yeah, these ones don't quite live up to the magic. That being said, the puzzle piece was a pretty tough act to follow.

Elliott
Elliott's picture

The Econowhat? Haha, kidding. But yeah, these ones don't quite live up to the magic. That being said, the puzzle piece was a pretty tough act to follow.

Elliott
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