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Extra time

Campaign
Agency Network: 
Published/Aired: 
May 2016
TyC Sports: Extra time

Description

Print advertisement created by McCann, Argentina for TyC Sports, within the category: Media.

Caption

Passion makes a moment seem endless.

Advertising Agency: Mercado McCann, Buenos Aires, Argentina
General Creative Directors: Diego Tuya, Darío Rial
Creative Directors: Gonzalo Fernández, Juan Ignacio Galardi
Art Director: Alejandro Isturiz
Copywriter: Tomás Ray
Executive Account Director: Agustín Coste
Account Executive: Victoria Rossetti
Agency Producer: Agustín Borgognoni
Illustrator: Mariano Fernandez
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Highest Rated

Mr john's picture

Great insight! Nice execution!

Mr john
Activity Score 33
Martina Ivancevic's picture

Excelente!!!!

Martina Ivancevic
Activity Score 9
el tigre's picture

:D

el tigre
Activity Score 26
halaby87's picture

Ok

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

kleenex's picture

I am not that impressed.

kleenex
Activity Score 58742
Web Designer/Developer
L. Wiesen's picture

What a nice idea

L. Wiesen
Activity Score 1340
Copywriter
Mr john's picture

Great insight! Nice execution!

Mr john
Activity Score 33
Benjamin Viethen's picture

Meh execution. Insight is obvious but true.

Benjamin Viethen
Activity Score 267
Creative Director
Mytwocents's picture

Although this campaign speaks about passion, it does a great job at speaking to the brain. Super conceptual and metaphoric.
Even the art direction is extremely cold. You get the point. I just don't think anybody feels moved by this campaign.

Mytwocents
Activity Score 285
Copywriter
bobafett's picture

It's just ok

bobafett
Activity Score 2322
Chief Creative Officer
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