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Codes

Campaign
Agency Network: 
Published/Aired: 
April 2011
TyC Sports:  Codes

Description

Print advertisement created by Y&R, Argentina for TyC Sports, within the category: Media.

Caption

TyC Sports and the codes

Advertising Agency: Y&R, Buenos Aires, Argentina
Creative Directors: Diego Tuya, Darío Rial
Art Director: Gonzalo Fernández
Copywriter: Juan Galardi
Illustrators: Diego Salas, Gonzalo Fernández
Photographer: El Negro Pizzorno
Executive Creative Director: Martín Mercado
Retouchers: Gastón Cardozo, Daniel Romanos
Model: Hernán y Ale
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Ceballos's picture

Can you explain?

Ceballos
Activity Score 621
Copywriter
serendipity_seeker's picture

yes actually, could you please explain

serendipity_seeker
Activity Score 3
Copywriter at Sr. Copywriter at Naaptol Online SHopping Pvt Ltd.
Nike Diesel's picture

Correct me if I'm wrong, but I think they're in a "lock".
I'm not sure if I'm getting the joke here...

Nike Diesel
Activity Score 13720
Art Director
abake's picture

Must be an argentinian thing...

abake
Activity Score 1262
RMG Connect Colombia
francasais's picture

Hi. After fighting and punching each other, when the fight is over... they give a hug in the middle, showing that they had a GOOD FIGHT.... is the same when soccer players hug after a match... here in Argentina, congratulating the rival after the match, you show that you have Codes. (codigos)

francasais
Activity Score 2
ZEH's picture

I think the advertising should be less global. Global sucks. I blame Ad Festivals and the "global" agencies for that. In my opinion they destroy advertising. They make everything look the same. Thats why many people here do not understand a simple and good campaign like this one.

ZEH
Activity Score 2
Art Director
Mytwocents's picture

I think of rocky when I look at it. I might be too global for this ad. Adrian!!!!

Mytwocents
Activity Score 285
Copywriter
NADD's picture

ok after reading the explanation i like it

NADD
Activity Score 82
Graphic Designer |

NADD

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