Log in to post comments

Highest Rated

sold's picture

agree.
the copy HERE is just ok.

sold
Activity Score 3379
Copywriter
dansheppy52's picture

I love the headline. The body copy got a bit repetitive.

dansheppy52
Activity Score 398
University of Nebraska-Lincoln |

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

gmint7's picture

:::J:::

this makes sense.

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

jazarah's picture

liked it.

jazarah
Activity Score 1262
Auror's picture

really nice

Auror
Activity Score 12
UW
graphikamaal's picture

Superb headline! copy is bit boring I agree.

graphikamaal
Activity Score 111
onemilkid's picture

The headline is off the heezee. Very nice.

onemilkid
Activity Score 111
Copywriter
Whitefang's picture

If you're going to take this approach you need to be able to write like Bernbach and this isn't close, sorry.

Whitefang
Activity Score 509
teenie's picture

I agree. The copy is awful - even if something was lost in translation. It's corny and trite - the original was funny and self-depricating. I don't even think anyone should touch the original. It was made for a certain time and place. This is just drivel.

teenie
Activity Score 1894
Copywriter
sold's picture

agree.
the copy HERE is just ok.

sold
Activity Score 3379
Copywriter
coronam's picture

agreed. very nice headline :)

coronam
Activity Score 162
Copywriter
vurtomatic's picture

Unfortunately this had the best body copy of the lot. After wading through the repetition, the last line made sense and tied back with the head.

vurtomatic
Activity Score 364
gmint7's picture

:::J:::
i think this is as good as bernbach's

(excluding the polize ad )

gmint7
Activity Score 2673
Art Director at ad grad @ S Francisco |

:::J:::

jsptrck404's picture

why compare ads for a company that ran them 40 years apart? to what end?

and why should they have to sound like they came from bernbach? bernbach's dead. and potential VW owners don't give a holy shit who bernbach was (unless they're in advertising), and they're certainly not going to care about comparing the virtues of a VW ad done in the 60s versus one done in 2007.

that is a utterly pointless argument to make. it has no relevance to the effectiveness of this ad, running today.

judge it on it's own merit.

headline is nice. art direction we already know is good (krone was brilliant) and it still works. the copy is bland.

but in spite of the copy, it communicates what it's trying to communicate. and i think it communicates it well.

it's a clever line and a quick get. it doesn't hit you over the head with the idea. the art direction is solid. and it doesn't get in the way of itself in any manner. it says, clearly and simply, that this van is going to last you a very long time. period. not a bad ad.

jsptrck404
Activity Score 437
Art Director |

| think small |

Advertisement
Featured Content

Latest Collections

Advertisement