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Dog, 3

Campaign
Agency Network: 
Published/Aired: 
August 2009
TV3:  Dog, 3

Description

Print advertisement created by BBDO, New Zealand for TV3, within the category: Media.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Art Directors: Mick Stalker
Copywriters: Mick Stalker
Photographer: Mat Baker
Retoucher: Carl Baker
Producer: Nigel Sutton
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Highest Rated

Olafski001's picture

done as ambient by tbwa/paris a few years back
for a low fat product
way better than this

Olafski001
Activity Score 1193
Copywriter |
KbxAds's picture

lulz anorexia

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

Arkadiusz's picture

OK, I understand the joke, but what they actually want to say and for whom?

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

sirvan's picture

These are great... I mean, grate.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Diet coke?

quite an usual idea, hun?

Guest
Blashyrkh's picture
Blashyrkh
Activity Score 32890
Art Director
Guest's picture

Funny for a light product, maybe.
But this print is saying "To be a top model, you have to be anorexic or really really skinny".
Bad bad bad message, guys.

Guest
Guest's picture

Diet Coke, Amora Light....
So done....

Guest
alexander_bickov's picture

Cool ultra thin idea using

alexander_bickov
Activity Score 3281
bayron1989's picture

I like this idea, but I dont love promote the anorexic with this style of advertisement. BUT I LOVE IT, IT'S GOOD, VERY GOOD.

bayron1989
Guest's picture

OH for fucks sake. If I see another idea 'so skinny you'll fall through something thin' idea again, I'm gonna puke. Nick Worthington! I expected better from you.

Guest
Neatonido's picture

Done. I knew this looked familiar. The Phillips Ultra Thin TV spot is in the new CMYK, right by my Blitz Ad.

Neatonido
Activity Score 78
Copywriter at Launch Agency
Olafski001's picture

done as ambient by tbwa/paris a few years back
for a low fat product
way better than this

Olafski001
Activity Score 1193
Copywriter |
Peterrr's picture

Done thousands of time, by the way time time ago, Pepsi Light... just check...:

http://www.funnymos.com/funny-pictures/guerilla/slimfast.jpg

http://www.funnymos.com/funny-pictures/guerilla/slimpepsi.jpg

Peterrr
Activity Score 108
Guest's picture

Oh yeah - them pepsi ads are really good. Not.

Guest
Guest's picture

That's a good idea. well done

Guest
Guest's picture

Very very good!

Guest
Guest's picture

For the millionth time, doing something three times does NOT make it an ad campaign.

Guest
Arkadiusz's picture

for slimfast it was a much much better idea

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

just write's picture

this is done to death for laptops man.. anyways like all this is also it's funny

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

I can't lie. I like this. Although America's Next Top Model would never run this. It's very offensive on some level.

Guest
busyb's picture

slim fast did it too.

also, models don't look anorexic any more.

busyb
Activity Score 117
Guest's picture

Yes it has been done a lot.

Slimfast and Diet Pepsi has done prison bars too.

But the drain/grate has been done heaps before too.

1.Slimfast print - using a grate - - hat on top.
2.Diet Coke ambient - using a grate - - warning sign placed on drain.
3. Pepsi Light print - using a grate - 4 traffic cones around it.
4. Pepsi Light print (again) - using a grate - hand holding it.
5. Corned beef print -using a grate - a handbag on top with hand holding onto it.

You can find them all at http://www.coloribus.com/

Guest
Guest's picture

copy ad of LCD

Guest
joelapompe's picture

It's been done a lot!!! I agree, the slim fast and Pepsi Light are known by everyone working in adv, aren't they???

joelapompe
Activity Score 3923
Guest's picture

whoever comes are the right people
whatever happens is the only thing that could have.
whenever it starts is the right time.
What.. it's over it's, over.:))

Guest
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