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kaleid's picture

woooooooow

kaleid
Activity Score 20
Photographer at design
Roger Keynes's picture

ooowwwwwwWWWWWWWOOOOOOOOOOOOoooooooooo!

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

There is a cognitive dissonance between the ad & the products.
If anything, the woman who'll buy their clothes will get noticed only for her bad (very gentle word in this case) taste.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Billoughsby's picture

No illustrator credit. And it is all the ad has going for it, the illustration. Hmm. We know how these things usually play out here.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Eugens's picture

Hi. The illustrator is Ryohei Hase. I don't know why he's not credited here, it was probably a repost from somewhere.

Eugens
Activity Score 2622
Copywriter
Roger Keynes's picture

Oh, I see. Ignore the brand and just write to the headline.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

nepotiums's picture

Brilliant concept.

nepotiums
Activity Score 251
Copywriter
Roger Keynes's picture

Please, tell me why. I'm here to learn. :)

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

andylefty's picture

Me too.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
samishah's picture

Am assuming this was the artist (and if not him, then probably *inspired* by his work): http://ryohei-hase.deviantart.com/gallery/

samishah
Activity Score 2
Creative Director at JWT Pakistan
Eugens's picture

Ryohei Hase is the artist. The artwork was commissioned for this project.

Eugens
Activity Score 2622
Copywriter
Manoma's picture

Hum... the woman is a wolf for the woman ?
May be better for a SALES period...

Manoma
Activity Score 1108
Copywriter
MatthewSkene's picture

Wow, where to start?

To Hadron's behest, here's the (brief) company brief:

Tuxedo Confessions is a Romanian women's online fashion concept store. Their brand is built upon Yves Saint Laurent's 1966 Le Smoking, a tuxedo for the androgynous woman. While their clothing isn't very androgynous, I believe their name "Tuxedo Confessions" could be synonymous with the tagline "Man or woman? Only your tuxedo will know."

Okay, with knowing the company background I can appreciate the pretty pink bow tie "x" in Tuxedo a little bit more.

"Get noticed"?! Seriously? I'll tell you what isn't getting noticed in this ad. The Copywriting. How about "It's a dog eat dog world" or "Stand out from the pack" or some sort of variation of both like "It's dog eat dog, stand out from the pack".

As for the art direction? A bunch of she-wolves? How about showing some sort of benefit from owning your product? Unless their isn't one.. in which case just throw in some more boobs.

MatthewSkene
Activity Score 36
kleenex's picture

The ad looks bold, But I am not so sure this sells the brand.

kleenex
Activity Score 58777
Web Designer/Developer
Geimima's picture

i can see clearly the message.. nice ad.

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

MicheleVirgilio's picture

Good ad. it works

MicheleVirgilio
Activity Score 2617
Noosphere's picture

Women! You will become like vicious rats fighting to be the one that owns clothes from TC and gets noticed. ... Is this the intended message?

Noosphere
Activity Score 48
Copywriter at UK
danielchapman's picture

The original illustration, was for Playboy Magazine.

My only feedback is that, ravaging wolves eating each other, betrays the 'get noticed' headline.

Don't get me wrong, ravaging half naked wolves with breasts will definitely get noticed, but its such a dominant visual, that you have to fight through it to make the relatively weak conclusion that these guys will help you win that fierce battle, and stand out from the rest.

It took me 10 minutes and a lot of comments to come to the conclusion.. Society else is fierce ravaging naked wolves, so i need some help to get noticed. Not bad once you get there,

danielchapman
Activity Score 292
Eugens's picture

this particular illustration has not been used anywhere else. other illustrations, in the artist's style, definitely. this illustration was created and paid for specifically for this project.

Eugens
Activity Score 2622
Copywriter
Billoughsby's picture

That's an important point, Eugens. Thanks.

Billoughsby
Activity Score 5154
Art Director |

That's it.

danielchapman's picture

When I say 'the original' i mean the original. This is a derivative of one of his prior illustrations... so yeah I guess its 'original' but its still a derivative.

Not saying that's a bad thing. Although in this case, it feels like an idea was forced into a really cool illustration because the original was awesome.

http://ryohei-hase.deviantart.com/gallery/#/d39a2a0

PS: I like the derivative much more than the original.

danielchapman
Activity Score 292
marushiao's picture

People, it's simple: there's a wolf inside every woman, if you dress this brand you're gonna show your own wolf AND be noticed, That's why the most powerful "Wolfemale" is standing out in the center. . At least i got this.

marushiao
Activity Score 8
Editor
Eight's picture

what with the boobs? is this soft - porn ad site?

Eight
Activity Score 146
Production Manager
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