Get noticed
Description
Print advertisement created by Jandl, Slovakia for Tuxedo Confessions, within the category: Fashion.
Creative Director: Pavel Fuksa
Art Director: Alexis Blanco
Copywriter: Eugen Suman
ooowwwwwwWWWWWWWOOOOOOOOOOOOoooooooooo!
The Jobless Writer
Will Think for Salary
There is a cognitive dissonance between the ad & the products.
If anything, the woman who'll buy their clothes will get noticed only for her bad (very gentle word in this case) taste.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
No illustrator credit. And it is all the ad has going for it, the illustration. Hmm. We know how these things usually play out here.
That's it.
Hi. The illustrator is Ryohei Hase. I don't know why he's not credited here, it was probably a repost from somewhere.
Oh, I see. Ignore the brand and just write to the headline.
The Jobless Writer
Will Think for Salary
Please, tell me why. I'm here to learn. :)
The Jobless Writer
Will Think for Salary
Me too.
Am assuming this was the artist (and if not him, then probably *inspired* by his work): http://ryohei-hase.deviantart.com/gallery/
Ryohei Hase is the artist. The artwork was commissioned for this project.
Hum... the woman is a wolf for the woman ?
May be better for a SALES period...
Wow, where to start?
To Hadron's behest, here's the (brief) company brief:
Tuxedo Confessions is a Romanian women's online fashion concept store. Their brand is built upon Yves Saint Laurent's 1966 Le Smoking, a tuxedo for the androgynous woman. While their clothing isn't very androgynous, I believe their name "Tuxedo Confessions" could be synonymous with the tagline "Man or woman? Only your tuxedo will know."
Okay, with knowing the company background I can appreciate the pretty pink bow tie "x" in Tuxedo a little bit more.
"Get noticed"?! Seriously? I'll tell you what isn't getting noticed in this ad. The Copywriting. How about "It's a dog eat dog world" or "Stand out from the pack" or some sort of variation of both like "It's dog eat dog, stand out from the pack".
As for the art direction? A bunch of she-wolves? How about showing some sort of benefit from owning your product? Unless their isn't one.. in which case just throw in some more boobs.
The ad looks bold, But I am not so sure this sells the brand.
i can see clearly the message.. nice ad.
life is a playground
Women! You will become like vicious rats fighting to be the one that owns clothes from TC and gets noticed. ... Is this the intended message?
The original illustration, was for Playboy Magazine.
My only feedback is that, ravaging wolves eating each other, betrays the 'get noticed' headline.
Don't get me wrong, ravaging half naked wolves with breasts will definitely get noticed, but its such a dominant visual, that you have to fight through it to make the relatively weak conclusion that these guys will help you win that fierce battle, and stand out from the rest.
It took me 10 minutes and a lot of comments to come to the conclusion.. Society else is fierce ravaging naked wolves, so i need some help to get noticed. Not bad once you get there,
this particular illustration has not been used anywhere else. other illustrations, in the artist's style, definitely. this illustration was created and paid for specifically for this project.
When I say 'the original' i mean the original. This is a derivative of one of his prior illustrations... so yeah I guess its 'original' but its still a derivative.
Not saying that's a bad thing. Although in this case, it feels like an idea was forced into a really cool illustration because the original was awesome.
http://ryohei-hase.deviantart.com/gallery/#/d39a2a0
PS: I like the derivative much more than the original.
People, it's simple: there's a wolf inside every woman, if you dress this brand you're gonna show your own wolf AND be noticed, That's why the most powerful "Wolfemale" is standing out in the center. . At least i got this.
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