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Fish

Campaign
Agency Network: 
Published/Aired: 
July 2016
Turkish Cargo: Fish

Description

Print advertisement created by Happy People Project, Turkey for Turkish Cargo, within the category: Professional Services.

Advertising Agency: Happy People Project, Istanbul, Turkey
Executive Creative Director: Yasar Akbas
Creative Director: Atilla Karabay, Yavuzhan Gel
Art Director: Onur Evin
Copywriter: Murat Senturk, Cemre Tutar
Brand Director: Pelin Bork
Additional Credits: Haluk Demirel, Sevdam Kocaoglu, Itir Suzer, Selin Ceylan
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Highest Rated

Reality Check's picture

It's possible to admire or respect a print campaign without liking it too much, and that's partly the reaction I had to Turkish Cargo: From their own worlds to the entire world. It's an incredibly ambitious work of expertly rendered digital art, but it didn't connect fully to me either intellectually or emotionally.

Reality Check
Activity Score 2549
Reality Check's picture

It's possible to admire or respect a print campaign without liking it too much, and that's partly the reaction I had to Turkish Cargo: From their own worlds to the entire world. It's an incredibly ambitious work of expertly rendered digital art, but it didn't connect fully to me either intellectually or emotionally.

Reality Check
Activity Score 2549
kleenex's picture

The art is amazing, the whole campaign is not.

kleenex
Activity Score 58797
Web Designer/Developer
Culture's picture

Great visual execution. Poor Idea!

Culture
Activity Score 978
Creative Director
halaby87's picture

Ok

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

FastReact's picture

I see what you mean, but it's a complex thing. I guess you're right, let me think it through...

FastReact
Activity Score 18
morse's picture

Art direction is a 10.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pete R.'s picture

Great work. Although, I feel sad for the fish.

Pete R.
Activity Score 3412
Illustrator
L. Wiesen's picture

Art is great

L. Wiesen
Activity Score 1340
Copywriter
FastReact's picture

you know what else is great? melted cheese.

FastReact
Activity Score 18
bobafett's picture

nice art work

bobafett
Activity Score 2322
Chief Creative Officer
baliais's picture

Good line & art but.. yea, I feel sorry for the fish too.

baliais
Activity Score 2618
Graphic Designer
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