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Uncles

Campaign
Agency Network: 
Published/Aired: 
April 2010
Tulipan:  Uncles
Tulipan Print Ad -  Uncles

Also From This Campaign 2

Description

Print advertisement created by Y&R, Argentina for Tulipan, within the category: Health.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martin Mercado
Creative Director: Hernan Damilano
Art Director: Carolina Aguilar
Copywriter: Federico Aubone
Photographer: Matias Posti
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Tommy G.'s picture

Haha, excellent.

Great photo and great atmosphere.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Javier Ramírez's picture

Buenísimo.
Aunque no entiendo porqué miran hacia arriba.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

mrckais's picture

jaja, lo mismo pensaba. Tal vez está como agradeciendo no ser el padre o algo asi no?

mrckais
Activity Score 417
Art Director |

mrckais

beingofageoldgrace's picture

child porn?

beingofageoldgrace
Activity Score 353
Adaddicted's picture

yeah, a bit misleading.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Paloma's picture

ahahhah, your comment is funny.

But I think that's very smart.
You don't want kids, but you still like 'em.

Paloma
Activity Score 531
Hiperion's picture

PERFECT :)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Ratko's picture

don´t get it

Ratko
Activity Score 113
SAM75's picture

Me too.

SAM75
Activity Score 220
talkingisfree's picture

This campaign is amaaaaaaaazing. Congrats to the team. Maybe the line needs a little something, but...

talkingisfree
Activity Score 2712
Art Director
V's picture

hahahaha!
NICE

V
Activity Score 76
Marketing Manager
whatthefudge's picture

This ad can easily be confused with something more perverted than an uncle who simply likes having sex without, er, "worrying" about the consequences.

whatthefudge
Activity Score 1266
akshaysrikar's picture

would somebody care to explain???

jus like er'bdy the message i see, is very perverted...

akshaysrikar
Activity Score 420
India
shortafella's picture

finally a great ad for condoms. congratulations

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Blashyrkh's picture

wtf

Blashyrkh
Activity Score 32890
Art Director
IRONWORKS's picture

Strong Idea!!! Can enjoy both SEX & CHILD and don't need to go through the commitments, love it!!

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
atb2005's picture

Remember the Tulipan bunnies in the park campaign? Same premise here: fun now, kids later. But condoms are also used to prevent diseases. In any event, I find the campaign a bit confusing, at least initially. Interesting nonetheless, but not amazing.

atb2005
Activity Score 13557
ibeg2differ's picture

An ad must always focus on one message. Either you speak of diseases or birth control.
Married couples for instance use condoms for birth control, not for protection against diseases. (Though they should, considering the percentage of men who cheat on their wives)

ibeg2differ
Activity Score 420
atb2005's picture

Gotcha. I guess this campaign is totally ignoring the gay population. So Tulipan must be selling condoms only to straight couples.

atb2005
Activity Score 13557
Knicknack's picture

great idea. like it very much. no need for any further explanation.

Knicknack
Activity Score 20
Copywriter
d_ogilvy's picture

Well done!!! This is brilliant!!!

Really looking forward to seeing more advs from this guys!!!

d_ogilvy
Activity Score 6
jazzlgp's picture

it's great!!!

jazzlgp
Activity Score 49
Copywriter at Insight Publicidad |

Jazz G.

Zze1618's picture

Smart idea, but what if they don't have nephews or nieces

Zze1618
Activity Score 444
Hibon's picture

No tks... this reminds sex child abuse.Bad message with a great idea. sorry guys!

Hibon
Activity Score 3734

Simple ideas are the best !

J Designer's picture

lol!
love it.
one of the very few ad that have made me laugh out loud.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
shaun1800's picture

I'm not a big fan of this. Maybe I'm a bit slow but the connection doesn't seem immediate enough. Maybe a step too far.

shaun1800
Activity Score 293
Copywriter
feddy_boo179's picture

Fresh idea among same old ways to approach condom usage.Bravo Latin American ^^

feddy_boo179
Activity Score 71
JayP's picture

Very good take on the advantage of using a condom. Good work

JayP
Activity Score 22
Copywriter
bad astronaut's picture

I get the message....but the execution is just wrong. A happy uncle hugging and sharing a stick with a child during a night of camping... in a condom ad....sends all kinds of wrong messages.

bad astronaut
Activity Score 544
michelangelo's picture

i simply like it

michelangelo
Activity Score 660
tatoBA's picture

nice ad, not great

tatoBA
Activity Score 43
Art Director
anibal smith's picture

excelente, simple y original

anibal smith
Activity Score 48
Agustín_Correa_'s picture

Muy bueno!

Agustín_Correa_
Activity Score 41
Copywriter at Notable
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