Puppies, Birthday

Agency Network: 
April 2011
Tulipan:  Puppies, Birthday


Print advertisement created by Y&R, Argentina for Tulipan, within the category: Health.


Kids later.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Directors: Diego Tuya, Dario Rial, Martín Goldberg
Art Director: Matias Varise
Photographer: Juan Mathe
Retoucher: Dani Romanos
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Phony Ads's picture

The ads seems to contradict themselves (and I get that's sort of the joke). But dogs or kids -- same difference: you're still responsible for a living thing 24 hours a day. Why not remind me of all the cool stuff I'm free to do because I don't have that responsibility.

Phony Ads
Activity Score 149
atb2005's picture

@phony ads

How can you equate children (humans) with dogs? It's ridiculous to imply that they both require the same amount of attention or care.

Awesome campaign. I like everything Tulipan.

Activity Score 13557
Phony Ads's picture

You equated dogs with humans. Not me. I said they're the same RESPONSIBILITY in terms of caring for a life that can't take care of itself. If you're o.k with the ads and the thinking behind them, fine. I'll live.

Phony Ads
Activity Score 149
Boxey's picture

Not quite the same. You can leave the pet home while you're at work. Not so w/a baby. Many people get a pet to learn to care for something easier, and work their way up to a child. And why all the vitriol? You'll only live because your parents didn't get a dog instead.

Activity Score 8879
Melaleuca In-House
Prof's picture

Cute photography and interesting a way.

Activity Score 1449
Copywriter |

Quite really.

kurtberengeiger's picture

Best of the three.

Activity Score 7330
bakamono's picture

In some countries dogs and kids are the same when it comes to treatment. Great for dogs, bad for kids. Oh and this ad is lame.

Activity Score 1002

because therefore it is

Tejónidas's picture

Like!, cool photo, great idea.
Clear concept, funny concept

Activity Score 247
Creative Director
Tejónidas's picture

Like!, cool photo, great idea.
Clear concept, funny concept

Activity Score 247
Creative Director
kleenex's picture

nice idea..

Activity Score 58793
Web Designer/Developer
jagadeesh's picture

agree with phony ads..
for me it looks like "can't have a child, adopt a dog" ad.

Activity Score 743
thedesignaddict's picture

I appreciate that they have tried to do something different in a very crowded category. Unfortunately, it's just not very interesting.

Activity Score 5403
Art Director at Freelance
Ivancette's picture

Its not as good as the happy unckles but it works. nice photo!

Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

Lazarus's picture

Okay. Different take.

Activity Score 1537
Creative Director
UndoRedo's picture

Nice campaign, nice to see new takes on the subject. I just wish you should have stayed with this one piece, the other ones suck and they don't have the same insight i think. The scene represents something this young couple, enjoys while they wait for the right time to start a family. In this case the COOL thing is they're doing what people don't regularly do with dogs, celebrate a dogs birthday, ok some do but it's not a must. And that is what i think the other pieces lack. And thats why in this piece i dont think it replaces the role of a child with a dog. But the other ones do. 8/10 for this one, 3/10 for the other 2.

Activity Score 101
Copywriter at Forero & Rivier
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