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Agency Network: 
Published/Aired: 
April 2011
Tulipan:  Mess
Tulipan Print Ad -  Mess

Description

Goal: People perceived Tulipan as a brand with an excellent communication but not as a safe condom. We had to demonstrate that the condoms were safe and of maximum quality.
Solution: We made the first interactive condoms postcard and placed it in the most famous pubs and discos of Buenos Aires so that people could test Tulipan’s quality and safety.
Results: We ended a long time installed prejudice, changing people’s perception and consequently raising the frequency of usage and the sales of Tulipan condoms.

Print advertisement created by Y&R, Argentina for Tulipan, within the category: Health.

Caption

Remove the condom to know the difference between using it or not.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martin Mercado
Creative Directors: Martin Goldberg, Diego Tuya, Dario Rial
Art Director: Gonzalo Fernandez
Copywriter: Juan Ignacio Galardi
Retoucher: Hugo Horita
Photographer: El negro Pizzorno
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Highest Rated

Mr john's picture

i think it is a great ad! your mamma love it Tommy G

Mr john
Activity Score 33
thedesignaddict's picture

Made me think of this immediately; http://www.youtube.com/watch?v=xWkZ_StRjU0

thedesignaddict
Activity Score 5403
Art Director at Freelance
bakamono's picture

What does a smashed up room has to do with sex? People break shit when the screw? Expensive living.

bakamono
Activity Score 1002

because therefore it is

atb2005's picture

@bakamono

That's the beauty of this campaign. Initially, you think the mess was caused by people having (wild) sex. But then, once you remove the condom, you realize the culprit is a little kid :). That's how I see it. Love it!

atb2005
Activity Score 13557
bakamono's picture

I get the message, but you missed my point. Does sex destroy rooms? Train bang? Not sure who was getting screwed here might have been the room. Considering how bad it looks, it can seem like domestic violence took place. And the kid was in the middle of this whole thing.

Don't like the colors makes this depressing rather than exciting and funny.

Instead of sitting down he should be tearing off wallpaper.

And the purpose of this ad has nothing to do with image.

@thedesignaddict

Werd man kids and condoms getting old, how about we focus on divorce rates and stds

bakamono
Activity Score 1002

because therefore it is

mmackinven's picture

Your thinking about it too much :)

The idea and execution in my opinion is good, made me chuckle.

mmackinven
Activity Score 1606
Art Director at Freelance |

www.mackphotography.co.nz

alejorojas's picture

Clear message, no doubts about it.Direct to essense of the product.

alejorojas
Activity Score 93
Graphic Designer at UPB
Tommy G.'s picture

nobody f**k like this. It's insulting.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Ron Burgundy's picture

speak for yourself

http://youtu.be/lQlIhraqL7o

:]

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Mr john's picture

i think it is a great ad! your mamma love it Tommy G

Mr john
Activity Score 33
AdBuzzer's picture

I think it's clever and funny! I suppose people with kids may have doubts, but for singles who wouldn't like a surprise, it's a damn good postcard!

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

ValenG's picture

like itt. i hate when people thinks too much about an ad. its good, its clear, thats it.

ValenG
Activity Score 58
mikistefanoski's picture

genious!

mikistefanoski
Activity Score 195
Graphic Designer at Saatchi & Saatchi
Aphex's picture

Me quedó clarísimo: "Los niños son un DESASTRE, por eso VENDEN condones Tulipan".

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

state13's picture

state13
Activity Score 14
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