Germany

Campaign
Agency Network: 
Published/Aired: 
June 2012
TUI:  Germany

Description

Print advertisement created by Grey, China for TUI, within the category: Transport.

Caption

Travel more, see more.

Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Chee Guan Yue
Copywriters: Chee Guan Yue, Li Ning
Art Directors: Li Ning, Chee Guan Yue
Illustrator: Song Shanshan
Typographer: Cao Jie, Ma Lidan
Art Buyers: Kevin Bi, Jane Li
Account Supervisor: Chris Li
Advertiser's Supervisor: Marcel Schneider
Account Manager: Amy Wang
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Highest Rated

kleenex's picture

I love it.

kleenex
Activity Score 57557
Web Designer/Developer
GrumpyArtDirector's picture

Nice, simple idea, clean art direction, terrible copy.

GrumpyArtDirector
Activity Score 832
Art Director
morse's picture

I think it's perfect.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

metis's picture

Clever thought, simple execution, nice!

metis
Activity Score 411
Copywriter
kleenex's picture

I love it.

kleenex
Activity Score 57557
Web Designer/Developer
MindDrift's picture

Top-notch thinking

MindDrift
Activity Score 1154
Art Director
rajesh rk's picture

Good one though I have seen a different visual treatment of the same idea for lonely planet.

rajesh rk
Activity Score 6
Shariffa's picture

Love it, but copy in the top is not necessary if you make a bigger cathedral or place something like tour eiffel

Shariffa
Activity Score 18
Anne's picture

Incredible. One of the best print campaigns of the decade.

Anne
Activity Score 506
Art Director
alejulimaty's picture

Done

alejulimaty
Activity Score 832
brother buenos aires
jackcoooper's picture

nice campaign

jackcoooper
Activity Score 93
Graphic Designer
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