We were asked to choose a service and make Ads for it, I chose this subject because in my opinion it is an important service that provide us with information about strange mobile numbers which can help us to know who is calling. This campaign refers to the function of truecaller which is finding mobile number details globally. The concept here is transform the top cover of closed tightly objects into glass so you can see what is inside this object, which refers to the truecaller function.
Print advertisement created by Helwan University, Egypt for Truecaller, within the categories: Electronics, Technology, Professional Services.
Creative Director: Mohammad Ardsh
Art Director / Copywriter / Illustrator: Trese Girguis Samir
Additional credits: Ramy Kenawy