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Your Daily Ray of Sunshine, Tuesday

Campaign
Agency Network: 
Published/Aired: 
February 2011
Tropicana:  Your Daily Ray of Sunshine, Tuesday

Description

Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.

Print advertisement created by DDB, United Kingdom for Tropicana, within the category: Non-Alcoholic Drinks.

Caption

Late enough in the week to have woken up.
Not so late that you’ve gone back to sleep again.
You’re at your most productive on Tuesdays.

Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith
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Highest Rated

Billoughsby's picture

Not me too.

Billoughsby
Activity Score 5154
Art Director |

That's it.

luispiter's picture

the art direction is bad... the concept is bad

luispiter
Activity Score 2756
comunication
Billoughsby's picture

Not me too.

Billoughsby
Activity Score 5154
Art Director |

That's it.

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