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Compact fluorescent kerosene

Campaign
Agency Network: 
Published/Aired: 
April 2009
Tri-State:  Compact fluorescent kerosene

Description

Print advertisement created by Cactus, United States for Tri-State, within the category: Industrial, Agriculture.

Caption

The way you use power has changed. Doesn't it make sense to change how we provide it?

Advertising Agency: Cactus, Denver, USA
Creative Director: Norm Shearer
Associate Creative Director / Art Director: Jeff Strahl
Copywriter: Ryan Johnson
Photographer: Randal Ford, Austin
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Highest Rated

NomadDCLXVI's picture

I like it.
Very nice copy and appropriate image. Smart and clean.
I don't see a problem with that long body copy, because you don't even have to read that if you want to get the ad. It's fully optional. If you place it in outdoor media, like in the bus stops - body copy also will do it's job.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Guest's picture

This is what I call a good old fashioned ad.

Guest
joelapompe's picture

finally something that is not looking like a ghost ad. Welcome to reality :-) It doesn't have to be fake to be good. But I must admit that the long text is not very attractive anyway...

http://www.joelapompe.net

joelapompe
Activity Score 3964
NomadDCLXVI's picture

I like it.
Very nice copy and appropriate image. Smart and clean.
I don't see a problem with that long body copy, because you don't even have to read that if you want to get the ad. It's fully optional. If you place it in outdoor media, like in the bus stops - body copy also will do it's job.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

NomadDCLXVI's picture

I like it.
Very nice copy and appropriate image. Smart and clean.
I don't see a problem with that long body copy, because you don't even have to read that if you want to get the ad. It's fully optional. If you place it in outdoor media, like in the bus stops - body copy also will do it's job.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

NomadDCLXVI's picture

I like it.
Very nice copy and appropriate image. Smart and clean.
I don't see a problem with that long body copy, because you don't even have to read that if you want to get the ad. It's fully optional. If you place it in outdoor media, like in the bus stops - body copy also will do it's job.

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

NomadDCLXVI's picture

wtf?

I am sorry, but somehow this happened - three times in a row :)

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Carlos Garcia's picture

Ok. This one is ok.

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

Guest's picture

very to the point ...but i guess the body copy could be done with....the image says it all....

Guest
Guest's picture

very to the point ...but i guess the body copy could be done with....the image says it all....

Guest
Guest's picture

the ad is nice

Guest
rolling.stone's picture

good idea

copy could have been shorter

well fine

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~ Quite obviously, I have gathered no moss ! ~

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Leeds United's picture

Great...if only all the copy had´nt been there. Guess that makes it good.

Leeds United
Activity Score 92
Creative Director at TBWA\OSLO
ricklongo's picture

Simple, clear, to the point.

ricklongo
Activity Score 1244
corndogfuneral's picture

Not really crazy about this visual solution.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

completely forgettable.

Guest
Guest's picture

just a sugessition, The tagline could have been- "The way you use power has changed. Doesn't it make sense to change the way to generate it ?"

Guest
hari.'s picture

nice ad.

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

Nice work. Though long I actually read it. - Atul

Guest
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