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Citizen of the earth's picture

very basic. what is the big idea by the way? anyone!

Citizen of the earth
Activity Score 36
Creative Director
pixelbomb1's picture

I think when you get this apparel you will always be number one. what if they give you number 10.. so it's going to say: inspected by number 10?. who does number two work for, who does number two work for? while he chokes him down the beach.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Blahg's picture

The other pieces in the campaign use other numbers. I think it was a more general concept meant to say that every piece manufactured is inspected for quality. A unique identifier in this category. I like the idea of promoting this strength but I don't think the idea and execution was very strong.

I think there are quite a few great ideas on how to creatively get across that each item is inspected personally. Maybe this is an example of polishing a turd for the client.

Blahg
Activity Score 616
Copywriter
Darrin Stephens's picture

You guys are thinking too hard. It's very simple and clear. Each item is "inspected" by the end user. The message being that the true test or inspection of performance, is in the real life application and usage of the product. Not by some inspector in a factory identified by a number who does not even use/wear the stuff. The real inspector is the athlete -- number whatever. Good stuff.

Darrin Stephens
Activity Score 242
Creative Director
Bozzio's picture

Right on target.

Bozzio
Activity Score 23
Marketing Manager
andrej dwin's picture

at least you got it!
those guys posting before you were sooo off.
it's a great ad. anyone in the target audience will love it.

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

kalpesh78's picture

nice idea....

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

pixelbomb1's picture

i guess nobody knows what i'm talking about "who does number two work for?"

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

eltipo128's picture

Austin powers?

eltipo128
Activity Score 18
Copywriter
pixelbomb1's picture

yeahhh.. finally. congrats eltipo

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Kin's picture

...in the end, no.132 loses the race and blames it on sugoi...

Kin
Activity Score 86
Creative Director
Umlaut's picture

Inspected by no.132. Found faulty after finishing 132nd.

Umlaut
Activity Score 199
Creative Director |

Umlaut

afterbyrne's picture

I guess it works but for a sec I was like "man who has a name like No" but I think that's my own stupidity.

afterbyrne
Activity Score 205
Creative Director at Afterbyrne |

David Byrne
http://www.afterbyrne.com

Beatboxer's picture

My first thoughts were the same.

Inspected by No. Commented by Yes. Stupidity? Maybe.

Still, don't like this ad.

Beatboxer
Activity Score 1517
Copywriter
Shaka_Zulu's picture

"Inspected by the end-user" doesn't come across. It's such a cool proposition, there's got to be a better way of communicating it.

Shaka_Zulu
Activity Score 116
Copywriter |

Now... inspire me!

Rog's picture

Possibly a little sophiosticated for all us sporty types! :)
"Approved by # ..."
"Passed by # ...", maybe.
And what's with the crowd control netting? Re-Rethink.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

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