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jazarah's picture

didn't like it, it should of been much better

jazarah
Activity Score 1262
ivan's picture

Your comment can be better too. Your statement is true for everything! :)

ivan
Creative Director at Ads of the World
benjaminbrown's picture

Yeah good point. How?

I think the copy could be better, keyless entry is now standard doesn't say much about the image. It would be better if it said something like 'keys are a thing of the past' for example. Or take the copy off completely.

Love the visual though.

benjaminbrown
Activity Score 439
Creative Director
Linitacolombia's picture

I don't think so, it's much better let the mind think. We must think harder!, I like de idea just like it is.

Linitacolombia
Activity Score 22
Jet Propulsion Lab's picture

"Keys are a thing of the past" is what the visual is already telling us. No need to drive home the message twice. And if you took out the copy entirely, there's no ad. After all, 'keyless entry' was (I presume) the gist of the creative brief.

I would have to go with Linita on this one.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Mr.Top's picture

"Keys are a thing of the past" is the last thing I would have thought. SO BAD!

Mr.Top
Activity Score 728
Mr.Top's picture

"Keys are a thing of the past" is the last thing I would have thought. SO BAD!

Mr.Top
Activity Score 728
benjaminbrown's picture

I admit it's not great, you're right. However If it's the 'last thing you'd have thought' then you probably didn't get the message in the ad, which proves it does need better copy, I appreciate that.

benjaminbrown
Activity Score 439
Creative Director
XL's picture

Go back to ad school, Benjamin Brown.

XL
Activity Score 214
benjaminbrown's picture

I am ad school- this copy sux, get over it.

benjaminbrown
Activity Score 439
Creative Director
jsptrck404's picture

"I am ad school"? well, hopefully you're not a copywriter.

maybe you should listen to almost every other poster and admit when you're wrong.

you're supposed to engage the viewer, not spell it out for them.

jsptrck404
Activity Score 437
Art Director |

| think small |

benjaminbrown's picture

I am copywriter.

I'm allowed my own opinion, just so you know, and anyway a few others said the copy was lame, not that I really care, it is lame though. That's why I said to take the copy off completely, I just think it's clunky, you love it like your mother. We're different people that's why we don't go out anymore sweetheart.

benjaminbrown
Activity Score 439
Creative Director
jsptrck404's picture

how is "keyless entry is now standard" clunky? learned that phrase in ad school, eh? keep learning.

jsptrck404
Activity Score 437
Art Director |

| think small |

sold's picture

i hate ad school, that is why I get out of and become a copywriter.

sold
Activity Score 3379
Copywriter
wearmysocks's picture

Very cool!
------------------------------------
Energizer Bunny arrested, charged with battery.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

------------------------------------
Energizer Bunny arrested, charged with battery.

Barbara Agatha G.'s picture

Well, couldn't they play it on the usual horror thriller flick in which the girl is in a dark garage late at night and hears footsteps behind her. Runs to her car, finds the keys but they slip as she shakes nervously?
When i saw it i immediately thought: wow, if i'm in Jurassic park and i need to run away from t-rex i can get into my car in no time. Phew!
i agree on a better copy, though.

Barbara Agatha G.
Activity Score 70
IMILLE, ad agency
monicamexico's picture

What the heck does a dinosaur have to do with anything?

monicamexico
Activity Score 830
Bundy Agency's picture

dinosaurs are extinct and now so are keys

Bundy Agency
Activity Score 597
Art Director
arstewar's picture

one thing made out of another thing again...

arstewar
Activity Score 232
Art Director
Dalbir Singh's picture

The visual solution lacks consistency (Bottles and DIno Head). If you had different shapes built out of the keys it would make sense, or I would do something on the lines of Bottles.

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

devkarthik's picture

could have been done much better in terms of execution.

- kk

devkarthik
Activity Score 409
biabitch's picture

the keys look like rattan..
visual could have been executed better.

biabitch
Activity Score 298
saatchi
MoveOn's picture

It must have been an absolute nightmare to create this huge head from keys. Congratulations on the breakthrough in creating something fresh for an otherwise mundane category.

MoveOn
Activity Score 63
Art Director
Totto's picture

awesome art.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

tony.granger's picture

Nice Campaign for so long.

tony.granger
Activity Score 6
Advertising
tony.granger's picture

Nice Campaign for so long.

tony.granger
Activity Score 6
Advertising
whitespace's picture

a t-rex head made of keys is supposed to inspire me to buy a car worth more than my paycheck many times over.

wow.

whitespace
Activity Score 1953
Creative Director
Saadi's picture

A great idea for keyless entry. Great job!

Saadi
Activity Score 53
Creative Director at Leo Burnett KSA
blacksmurf's picture

without any doubt, somebody worked hard on the visual.
Anyway it seem so "cold" and doesn't impress as it should with that work behind...
wasted opportunity for a visual, and...crap copyad :S

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

cristaleye's picture

A great idea!!!!!

cristaleye
Activity Score 36
art director
cristaleye's picture

jazarah Where and 'your job to judge?

cristaleye
Activity Score 36
art director
cristaleye's picture

Hey boys look to comments jarazah always bad and negative, we hope one day we demonstrate 'who' this fantastic art director!

cristaleye
Activity Score 36
art director
jumpp21's picture

Jaime Perry
Sr. Art Director VP
Leo Burnett

Keys are a thing of the past is the only headline for the very nice visual.

jumpp21
Activity Score 26
leo burnett |

jumpp21

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