Agency Network: 
Published/Aired: 
February 2014
Trent University:  Thinking
Trent University Print Ad -  Thinking

Description

Print advertisement created by BrandHealth, Canada for Trent University, within the category: Finance.

Caption

Challenge the way you think.

Advertising Agency: BrandHealth, Peterborough, Canada
Creative Director / Copywriter: Rick Kemp
Art Director: Monica Klasa
Illustrator: James Steinberg
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damnson's picture

This ad definitely needs some more thinking.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I think people will take a look

kleenex
Activity Score 58777
Web Designer/Developer
luke87's picture

The fact that people will look surely isn't enough? I mean, at the very basic level there's a complete disconnect between the copy and the visual. The copy states that there is no thinking app, yet the visual shows the opposite, a depiction of a "thinking app"!

luke87
Activity Score 10
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