Tree

Published/Aired: 
June 2007
 Tree
 Tree

Description

Caption

Forests for life.
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Director/Creative Director: Wisit Lumsiricharoenchoke
Copywriters: Kulvadee Doksroy
Art Director: Gumpon Laksanajinda
Photographer: Anuchai Sricharunputong/Remix Studio
Producer: Paiboon Suwansangroj
Account Supervisors: Jiravara Virayavardhana, Phannika Vongsayan
Image Composer: Anuchai Sricharunputong/Remix Studio
Forests for life.

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Director / Creative Director: Wisit Lumsiricharoenchoke
Copywriters: Kulvadee Doksroy
Art Director: Gumpon Laksanajinda
Photographer: Anuchai Sricharunputong/Remix Studio
Producer: Paiboon Suwansangroj
Account Supervisors: Jiravara Virayavardhana, Phannika Vongsayan
Image Composer: Anuchai Sricharunputong/Remix Studio
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Highest Rated

mrtalented's picture

flawless!!!

mrtalented
Activity Score 2171
Creative Director
SummerA's picture

Haha, I love it. Does it really need a line though?

SummerA
Activity Score 154
Other
jedbans's picture

Great. As Alanis would say: Isn't it ironic, don't you think?

jedbans
Activity Score 52
Copywriter |

"I don't need to fight to prove I'm right"

velle's picture

yea, the line should just say, irony

velle
Activity Score 1550
Copywriter
TopJeff's picture

Wow, that's a really powerful photo. It actually makes me feel angry. They don't deserve the shade that tree is providing. I really like this piece.

Jeff

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TopJeff
Activity Score 479
Marketing Manager
melocoton's picture

Bravo!! really good work

melocoton
Activity Score 987
Art Director
A. J. SMITH's picture

Pretty cool.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Brainsugar's picture

Hey guys, I would like to do a WWF ad. Do you think it is obliged to own the acount at the agency?

Brainsugar
Activity Score 1634
Copywriter
A. J. SMITH's picture

Just do a scam one yourself for a laugh, post it up though, would be cool to see. ;-)

A. J. SMITH
Activity Score 2822
edison500's picture

What an incredibly powerful image. Excellent. It makes me wonder what the tree would be feeling if it was capable of emotion.

edison500
Activity Score 16
Art Director
roman-schwienbacher.com's picture

fatastic picture and situation.
how stupid, but they were bright enough to keep one!!
but to late.

roman-schwienba...
Activity Score 1021
Photographer
postman's picture

It is so strong on its own but also works as a metaphor for the entire world. I can only agree: Great!

postman
Activity Score 951
Other
Beatboxer's picture

MAGNIFIQUE!!!

Beatboxer
Activity Score 1517
Copywriter
Ravages's picture

Oh boy! If this were not done already, it would still be a little weak.

Ravages
Activity Score 842
A. J. SMITH's picture

Where was it done? you got a link?

A. J. SMITH
Activity Score 2822
ADict's picture

clever, cannes material

ADict
Activity Score 88
Creative Director
Spanky's picture

funny

Spanky
Activity Score 4895
Other
addyhoch10's picture

one of the the most intelligent ngo ads i've seen in a while!
funny AND sad.
great job

addyhoch10
Activity Score 2592
Art Director
Rog's picture

Now THIS is more like it.
Compare what this is saying...how powerfully it says it...and how simply, directly and evocatively...
compared to that "faces" in the forest fiasco.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

appie's picture

Simplicity, baby, simplicity is the key to creating great ads.

appie
Activity Score 157
Copywriter
Rog's picture

insight, appie, insight connects and persuades.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

A. J. SMITH's picture

A good insight, leading to a message conveyed simply?

That could be THE formula for good ads.

A. J. SMITH
Activity Score 2822
Chris's picture

this is alot better than the faces campaign.

Chris
Activity Score 1935
Art Director
euclid the greek mathematician's picture

Amazingly perfect!

euclid the gree...
Activity Score 98
Art Director |

http:\\www.artissionary.blogspot.com

deep_tracy's picture

they really cut down a forest just to make this ad? what's happening to wwf?!

deep_tracy
Activity Score 586
Copywriter
Joe76's picture

This is Awesome!

Joe76
Activity Score 762
Art Director
mrtalented's picture

flawless!!!

mrtalented
Activity Score 2171
Creative Director
Arebehn's picture

That's the truth about human nature. Take advantage of something until the last drop is squeezed, until it stops beeing that something.
Great ad. Only that it succeeds on delivering the message to us, but it doesn't talk to the people who are actually destroying our forests.
I can imagine those guys saying "yeah that's true ha ha ha, but once we are finished, we go some place else".

Arebehn
Activity Score 50
Prolam Young & Rubicam
Guest's picture

I can't be without so many trees! it is evil to cut down so many!

Guest
velle's picture

brief: do a save the rainforest print, but dont need to literally or figuratively spell it out
ideation process: let's think of other ways to show how the rainforest benefits us, but don't just show the benefit, emphasise it further by contrasting it with something negative, and by the way, irony is good too if we can use it to show human folly, and alternatively make us angry and chuckle at ourselves, and voila!

velle
Activity Score 1550
Copywriter
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