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Santorini

Campaign
Agency Network: 
Published/Aired: 
June 2008
Travel Planet 24:  Santorini

Description

Print advertisement created by The Syndicate, Greece for Travel Planet 24, within the category: Transport.

Caption

You travel with your mind everyday. Wouldn’t it be nice if your body could follow?

Advertising Agency: The Syndicate, Athens, Greece
Creative Director: Nicholas Koligiannis
Art Director: Socrates Karamanidis
Copywriter: Nikos Pechlivanidis
Photographer: Getty Images
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pete_kowalsky's picture

I immediately commented this ad. Right after getting back from pucking...

pete_kowalsky
Activity Score 50
Other |

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Time is the new currency: www.JWT.de

john ler's picture

Oh look ! The creatives brains have taken some holidays...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
getconnected2001's picture

ha ha hahahh :)

getconnected2001
Activity Score 987
Art Director at New Delhi
FlyingDogs's picture

Great insight. Not so great execution.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
Kateter's picture

would be a great insight if there wasn't an excellent old american ad with headline: 'take your body where your mind has been all week'.

Kateter
Activity Score 2029
Copywriter
Goblin's picture

Oh, but I missing sexy note in that :)

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Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

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www.itonijesve.com

scarfinati's picture

The mind and the brain are two different things.

scarfinati
Activity Score 843
Art Director
STRTLRS's picture

Makes me wanna smash 'em into tiny little pieces of goo. What sound would that make?

Now for the critique. Seriously, just because little brains has become the most cliché concept in the creative world (next to lightbulbs), doesn't mean we can inject it into other industries. Does not work. There must be other ways of graphically representing the "mind" that is not brains.

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

caju's picture

nice concept.
very bad ad

caju
Activity Score 123
Other
Age's picture
Age
Activity Score 74
monicamexico's picture

Ew, floating brains.

monicamexico
Activity Score 830
chunkylover's picture

WOW...

fifth graders must have gotten a hold of the brief

chunkylover
Activity Score 51

one day... for now just work for it

raverus's picture

yucks except for the copy.

raverus
Activity Score 1476
Art Director
missed my turn's picture

I just puked in my mouth. Twice.

Copywriter with a game face.

Blog: http://justkiddingbutseriously.wordpress.com/

missed my turn
Activity Score 426
j2mango's picture

good concept

j2mango
Activity Score 534
Other
Both Sides of the Brain's picture

I feel like there are small paramecium and amoeba-like creatures crawling over my small little brain.

Both Sides of t...
Activity Score 173
Copywriter at Bombay
samuelcarlos's picture

Not attractive at all. Does not make me want to visit this website.

samuelcarlos
Activity Score 110
Art Director
EscolaElisava's picture

photographer: gettyimages
really? i couldn't tell

EscolaElisava
Activity Score 106
zaion trades
kelleriati's picture

I've made the same ad 4 years ago. Do you want to see it? http://www.kelleradv.it/cms/allegati/131-vieaggieviaggi.jpg
The copy part is the same (and the concept too) but in italian.

Funny?!

kelleriati
Activity Score 4
copywriter
john ler's picture

Wow ! Even worse ! Congrats !

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
kelleriati's picture

Naaa, nothing is worse than a couple of flyin' brains.

kelleriati
Activity Score 4
copywriter
samuelcarlos's picture

Very pretty if you manage to ignore the severed head.

samuelcarlos
Activity Score 110
Art Director
des's picture

no man... this is funny!
red towel? blood?
please..!

des
Activity Score 147
Art Director
Frits Harkema's picture

Great idea: Only your mind has to travel! No more long and boring flights, ridiculous lines at the check in, fighting for a cab, dragging your luggage around, disappointing hotel rooms, blackened food, greedy locals…just being there immediately, seeing the sites, enjoying the view and off again. Where can I get that?

Frits Harkema
Activity Score 713
Antwerpen
LTFournier's picture

ew

LTFournier
Activity Score 64
Communication Design Student
des's picture

good concept. I like it.

des
Activity Score 147
Art Director
Misstree's picture

Google for the Taj hotel ads...those are the 'real' ones.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

Guest's picture

make me feel as if Santorini is a place for the elderly

Guest
MINAS MIGDALIS's picture

good concept & ... BRAVO

MINAS MIGDALIS
Activity Score 10
ART DIRECTOR JNL+
Guest's picture

Love santorini, great ad...

Guest
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