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twelve_noon's picture

nice idea, excellent photography, classic excellent ddb print for vw

twelve_noon
Activity Score 617
Creative Director
A. J. SMITH's picture

Looks like ATAT in the thumbnail.

A. J. SMITH
Activity Score 2822
Mr.Bumpfry's picture

That's exactely what I thought.

Nice ad.

Mr.Bumpfry
Activity Score 16
Copywriter
RobMc's picture

clean ad.

i will admit, i only clicked because i thought it was an atat

RobMc
Activity Score 243
Art Director
A. J. SMITH's picture

Its great, didn't they do a TV ad with a snowplough following a VW car, back in the '90's?

Or was that Volvo? or maybe Land Rover?

Either way its similar but this is a twist and is selling the benefit, great!

A. J. SMITH
Activity Score 2822
pieter's picture

its sort of a throwback to the original bernbach concept. how the snowplow driver gets to his work. good work, I'm a fan

pieter
Activity Score 216
Art Director
A. J. SMITH's picture

Thats the one!

A. J. SMITH
Activity Score 2822
Twombl's picture

Done 40 years ago. Bernbach will be happy.

Twombl
Activity Score 180
Copywriter
fractalrene's picture

I'm just wondering how much work (and resource$) did it take to make that shot. The overall color looks kinda dead to me but anyway, it's a good idea, I like the spirit of the brand.

fractalrene
Activity Score 1504
Copywriter
chacon's picture

A mesma idéia de um ad da Almap para Touareg (Cegonha atolada na lama sendo rebocada por uma das Touaregs que estavam em sua "caçamba").

chacon
Activity Score 2
nemesis's picture

hahahahaha, great ad!

and I agree, it looks like an AT-AT in the thumbnail, hehe

nemesis
Activity Score 767
Creative Director
Jet Propulsion Lab's picture

The Snowplough Redux.
A true testament that a great simple concept never gets old, but it gets recycled.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Pacific Blue's picture

How much costs a picture like this Mr Harriman?

Pacific Blue
Activity Score 335
Art Director |

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/// The clock is laughing in my face ///

washiam's picture

Interesting idea, but it's not good, so forced

washiam
Activity Score 443
Art Director
kyao888's picture

Great Photoshop work...I assume but nicely done!

kyao888
Activity Score 127
Creative Director |

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